Challenges in Implementing E-CRM Projects Assignment Help

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Challenges in Implementing E-CRM Projects:

Few e-CRM projects have delivered acquired results. Organizations confront various problems while implementing e-CRM projects. Most of these problems are related to culture, customer information security, organizational and privacy related factors. There may be resistance among employees because e-CRM projects try to integrate and coordinate interaction between different business departments that cannot have any direct relationships. Individual business departments may have different working methods that may tends to difference in handling of customers. E-CRM helps in handling the diverse working methods uniformly. Cultural resistance arises when individual business departments lose their decision-making power since the implementation of e-CRM projects tends to centralization of decision-making. The major issues that companies have to overcome to effectively implement e-CRM projects are:

  •  Though e-CRM initiatives benefit the organization as a whole, they can reduce the benefits for employees of individual business departments. Every division can only be interested in furthering its own interests. For instance, the sales representative in the marketing department can be interested in increasing sales but cannot be concerned about how the customer service department responds to the clients. The lack of incentive programs while implementing e-CRM would be an impediment to its success.
  •  Organizations have to shift from a silo centric infrastructure that limits information sharing across divisions to a client centric infrastructure. However, there would be resistance among organizations to discontinue old applications.
  •  Multinational companies that are operating globally will have to cater to specific needs of local customers. This creates it difficult for them to maintain consistency in e-CRM project implementation.
  •  The return on investments build in e-CRM projects is indirect. This creates it difficult to convince organizations to implement e-CRM solutions.

E-CRM closely integrates the front line operations with internal processes like product development, strategic planning and financial processes. The ultimate aim of e-CRM is to incorporate customer requirements in the production and service processes.

 

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