Business-to-Consumer Model:
The Business-to-Consumer (B2C) business model deals with B2C transactions. The e-businesses that adopt B2C model sell their products and services directly to individual consumers. This business model is expected to become more popular when low cost Internet access is available to the masses through mobile phones and other Internet access devices.
B2C websites have to overcome problems like the lack of security of online payments, the scope for fraud, the lack of privacy, and difficulty in access. More customers can be attracted to these sites by offering personalization, making navigation easy, and providing easy-to-use applications. In many cases, customers also complain of delayed or missed deliveries. Therefore, by focusing on logistics and the supply chain, B2C sites will be able to overcome the problem of order fulfillment. Amazon.com, indiatimes.com, etc., are examples of B2C websites.
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