Business-to-Business Model:
Business-to-Business (B2B) is the most popular e-business model dealing with B2B transactions. B2B marketplaces evolved with the primary goal of matching buyers and sellers, thus enabling the exchange of goods and services. B2B websites help streamline operations between organizations and their business partners. For instance, an automobile component manufacturing company can sell its components and parts online to an automobile manufacturer.
B2B marketplaces offer several benefits:
- Efficient management of inventory
- Quick response to customer demand
- Reduction in the cost of paperwork
- Efficient and fast product launch
- Control over fraudulent purchases
B2B websites focus on providing solutions to various industries such as the banking, hospitality, and automotive industries. These are meant only for business organizations; individuals are not allowed to carry out transactions over such sites. For example, a B2B auction site, Comauction.com, links buyers and sellers of products like raw materials, components, agricultural equipment, agricultural supplies, etc. One can also buy and sell services like insurance, storage, training sessions, etc., through the site. Other B2B sites include BigEquip.com, DoveBid.com, SonicAuction.com, ServiceLane.com, Handshake.com, Macromedia.com, and crmguru.com.
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