"This step involves the identification of all the situations where the company has failed insatisfying the consumers needs and wants so we can say that this step primarily target theall the shortcomings in respect of consumer satisfactory level. This involves theunderstanding of the market circumstances so that the firm can understand the needs ofcustomer and do the required action as per its capacity (Manish, 2017)2. Planning out the objectives according to the destination marketAfter investigating the market condition the next step is to plan all the objectives andstrategies so that they can be employed over the target market for the betterimplementation of strategies.3. Evolution and employment of marketing mix decisionsMarketing mix is the combination of all the tools and planning by which the demand ofthe good or service which are being produced is altered. It is the combination of 4 P’swhich affects the demand.4. Implementation and then management of all the described effortsAfter implementing all the above steps the steps are to be repeated on regular basis.3) Explanation of the role and responsibilities of a marketing manager in the context of theorganization Keeping the customer’s satisfaction as the main objective in mind the main roles andresponsibilities of manager at Tesco are-1. the main and the most important work of a marketing manager is to do the survey inorder the understand the market condition this is done to get the information about all thecompetitive parties as well as customers need so that the analyst can work on that andplan a better strategyfor the customers satisfaction because this is the reasonTesco isgrowing into a big business(Jon, 2017)2. A better managing of all the assets in the organization is one of the key roles of themarketing manager in an organization; this may include managing the human resourcedepartment so that they can place the required person in the company in order to make5 the company work efficiently. Keeping the customer satisfaction in mind and all thecompany’s key roles in mind the main role of the marketing manager is to make betterrelationship with the supplier so that they can fulfill their needs which at the ends meetthe customer’s needs.3. Continuous monitoring and analysis of customer’s response towards the Tesco’s productwhich is being done to do the required alteration in the products which are achieving apositive response and to enhance the production of the product which is being usedenormously this will help the manager for better managing of data.4) Explanation of how marketing influences and interrelates with other functionaldepartments of the organization.For effective working of a company there should be a proper transparent passage of informationso that every unit should be aware of the work which is being done by every other unit. In thisway proper business plan can be developed and can be executed as well by all the functionaldepartments. The marketing unit has few responsibilities out of which main responsibilities aretransfer of information to other units and making better relationship with other departments.A marketing unit should be such that it should employ business strategies as well as plan afterconsulting the other department because the rest functional department will help to execute thoseplans so planning should be done by taking every department’s opinion and employment of andexecution of those plans should be a combined effort of every department. Taking the example ofTesco again which is a consumer focused company it does its work by employing decisions ofevery department so because of better relationship in every unit of Tesco, correct business plansare being used by the company and the company is acquiring a good position in market.(Kenneth,1999)Also the employment of all the plan should be done by taking individual departments decision inthis way every department will willingly participate in the development of all the strategies andplan which the key ingredient ofthe success of any company for better planning and executionof all plans.6 5) Value and Importance of Marketing roles Taking example of Tesco where the main objective is to meet the customer’s needs forestablishing a positive bidirectional relationship that at the end will cause welfare to both thecompany as well as the customer in present as well as current scenario. (Christine, 2001)In Tesco it can be seen that with the help of proper exchange information between all thecustomers as well as the distributors the Tesco is doing extremely well in its area, Tesco has keptits customers satisfaction at its top most priority so keeping that in mind it is very important tochose their roles as well as values to not only meet customers’ needs and wants but too motivatetheir employees to give their best in very field. For they have always tried to build a positiverelationship with their employees as well so that a transparent communication of information canbe done between all the hierarchal level of organization so that all the marketing activities can behighlighted this is the reason Tesco is giving a tough competition to its rival companies byemploying all these values The marketing roles are not restricted only to advertising the brand their importance also resideswith the way they conduct different activitieswhich in turn helps the company to attract moreand more potential customers towards them, marketing roles helps a company to manage theirproduct, for better corporateinformation transfer that helps the company to achieve its goal.(Christine, 2001) 5) The value and importance of the marketing role in the context of the organization.Proper interrelationship between all the units of a company motivates its employee to givepositive and an effective result and it also does the work of informing its employees about thetask that they have to perform so that no confusion can be created.It also helps in creating a good relation between every unit involved in the task; it also does thework of distributing effecting information which in turn produces a positive result in the comingtime.Better transfer of information that is effective communication also helps in changing anemployee’s perspective. A person with a positive perspective turns out to b an excellent asset tothe company than a person with that negative perspective, this is the reason a company likeTesco prefers salesmen who can deal with any type of customer happily. (John, 2015)7 Communication process also helps an employee to become more social and this way he can dealwith any kind of problem without any hesitation so it removes the introvert nature not fully butpartially. The leader who followsthe strategy of making good relationship with employee endsup achieving desired result, he can not only let his ideas to get executed but also can control themanpower as well as the mindset of his employees. Just by establishing a good relationship withhis employee and then all his plans will get executed and a better result will be achieved.Task 2- For Profit Marketing Vs Not-for- profit marketing (Charities)Understanding the marketing mix (7P’s) of The National Trust to that of British AirwaysProfit making marketing is that marketing where the end motive of the company is to incur profitwhereas the nonprofit making marketing is one where the companies top most priority is thewelfare of society.1. Comparing marketing mix of profit making marketing(in British Airways) andnonprofit making marketing(National Trust)Starting with the example of profit making organization that is British airways which isthe giant in airways services in the great Britain, in terms of the airport size and the routefor which it works or operates.(Hitesh,2016)The reason for British airways to hold second position is its quality service to thecustomers on every manner, it has always worked to provide its customer the mostquality service and for that they have taken many strict as well as major actions, threeyears back they announced that they will divide their marketing department to meet theirmajor needs that to attract more and more customers towards their service.Since it’s a profit seeking organization so all its decisions are meant for obtaining profitby satisfying the customer’s needs and wants. Same is with the marketing mix involvedunder this they are also different in functioning and objective as compared to that ofnonprofit making organizations.Product-The quality of product which is being offered by the British airways is commendable.It can carry more than 300 passengers keeping satisfaction of each and every customer inmind. It always fulfills the needs and wants of all the customers traveling through it. It8 "