"TESCO: Our business modelTable of ContentsIntroduction ................................................................................................................................................... 3Task 1- Tesco: Our business model .............................................................................................................. 41) Introduction to the concept of marketing, including current and future trends. ................................... 42) An overview of the different marketing processes ............................................................................... 43) Explanation of the role and responsibilities of a marketing manager in the context of the organization.................................................................................................................................................................. 54) Explanation of how marketing influences and interrelates with other functional departments of theorganization............................................................................................................................................... 65) Value and Importance of Marketing roles ............................................................................................ 75) The value and importance of the marketing role in the context of the organization. ........................... 7Task 2- For Profit Marketing Vs Not-for- profit marketing (Charities) ....................................................... 8Understanding the marketing mix (7P’s) of The National Trust to that of British Airways ..................... 8Task 3- Atrium Insurance Corporation ....................................................................................................... 12Marketing plan for atrium Insurance Corporation .................................................................................. 12Conclusion .................................................................................................................................................. 15Reference .................................................................................................................................................... 162 IntroductionStarting with what marketing is, we can define marketing as a procedure or a tool by the help ofwhich a company or an industry can manufacture products or services in order to get the demandof customers done in exchange of monetary values. It can also be define as the bidirectionalexchange of products in order to get the needs fulfilled for both the consumer as well as theproducer. Now for this process of marketing the required things are- A market which isconsidered as the targeted place for which the organization will work, the product or service thatis supposed to get marketed and the organization itself that is the marketer which will do thework for making the desired product of service for the target market in order to retain itsbusiness. Now the basic mixes on which a market works constitutes of 4Ps that id price, product,promotion and place, which makes the market essentials. Now for this assignment we will learn about the market essentials for Tesco and the strategiesbeing used by this company in order to retain itself in the market.3 Task 1- Tesco: Our business model1) Introduction to the concept of marketing, including current and future trends.As describes earlier that marketing is a bidirectional process to meet the demand of customer inexchange of value now coming to the present movement of marketing-1. Converging the interest of the consumer or customer by providing them products whichare different from the products in the existing market in a positive way2. By adopting the latest technology in the manufacturing and to provide the product/goods/services with newest technology.3. Enhancing the existing products so that customer can invest their interest on them.The future aspects are as follow-1. Because of the involvement of technology in marketing the buying instinct of thepotential customers is likely to be changed or altered it is likely to get improved in theupcoming time. (Tisha, 2012)2. All the strategies of all the firms or companies in the market will get transformed andtheir planning as well.So the marketers should transform themselves as per the changes so that they can smoothly gowith the changes around them, in order to go with the flow around them that too in an effectiveand efficient manner.2) An overview of the different marketing processesMarketing process can be defined as the finding out all the strategies for a better execution ofperformance in a company and implementing those strategies on the ground level and repeatingall these steps. Marketing process is rather a series of steps which are employed for achievingdesired result.Steps involved-1. Investigating the market position4 "