"not only provides the ticket at reasonable price but also it provides best of best serviceskeeping the travelers comfort its priority this is the reason it is one of the best airwayservice giving company. (Hitesh, 2016) Price-As discussed earlier the price at which it provides its service is comparatively lower thanthose of other same kind of service offering flight services. British airways has adopted aprice policy through which every level and class of community can take their servicewithout any second though so they have acquired major area in terms of passengertravelling through airways. The prices that they are charging are worth in terms of theservices that they are providing.The tickets are designed according to the services that the customer’s wants that are forluxurious services one must have to travel through business class. And in order to retaintheir consumers they always change their pricing strategies according to the rival’sstrategies Promotion-In terms of promoting its brand the British airways provides seasonable cut-offs in itsprice during different festive seasons like in Christmas, apart from this the company hasadopted the use of various media devices like magazine and advertising throughtelevision broadcasting etc, not only this British airways has made many celebrityassociated with its brand name in order to attract more and more customers towards itself.This is how it has secure good position. (Hitesh, 2016) Place- It is also a very important tool in marketing mix British airways has used this tool bymaking most important airports as one of their destination so that it can carry maximumcustomers with them. Their airports have best framework with the best safety measures.Their customer’s service department is considered as one of the best, providing full timeservices. They also have their own stock keeping units for carrying out various stockoriented works efficiently.9 It covers the major destinations of globe making it one of the best flight service provider,not only this, to enhance their business they have merged with other airway serviceproviders in order to carry out its business activities effectively, making it is amongst thetopMarketing mix for national trustNational trust is a not profitable organizations, established in 1895 by three peoplehaving a common objective of saving the heritage and nature in UK, national trustworksthrough all the funds collected by the membership of people and or any monitory valuereceived in the form of charity. So in this way they do the bidirectional social work wherethey work and get the amount in return of that (nationaltrust.org)Now coming to the application of marketing mix on national trust, it does the work ofstabilizing the most essential 4P’s of an organization for getting the desires response orfunds by fulfilling the audience or consumer’s needs, for national trust as well the use ofthese 4p’s is very crucial .Product The target product includes both goods as well as services that is tangible as well nontangible values that may include all the handicrafts as well as the natural scenic view bythe national trust so people can take benefit by both these things.The customers who want to take advantage of the service of national trust can avail it bytaking membership and this membership can be extended for annual basis or more thanthat. They can even books place to reside in like cottages or hotelsor campsto take thepleasure of natural beautyand they can perform as well as learn many activity their likemountain climbing, rafting, sightseeing, avis seeing. So national trust unlike Britishairways provides both tangible and non tangible services with the involvement of bothnatural and manmade beauties that promotes people to save suchplaces.(nationaltrust.org)Price10 Being a nom profit organization national trust charges only for membership fees andtakes fund as a charity so they have kept their prices in such a way that they can onlyrecover the expanse on the keeping of the parks and their prices does not include anyextra amount to recover profit.Since national trust aims at saving the natural beauty and heritage so its cost that ismembership fee are very affordable which is kept low in order to attract more and morepeople towards their aim.National trust charges membership fee as a token of charity which is then used for thebetterment and repairing of all the things under national park, it actually gets only33.33% of the amount they invest on the total cost. So we can say that national trust onlycharges for its small commercial activities to raise the funds where as British airways setsup its price in order to raise profit.PromotionPromotion is way of hyping your brand in the target market in order to attract more andmore customers, so it uses all the mechanism and ways to aware the people about thecompany’s product and services. (National Trust, 2017)When it comes to the national trust, it also advertises its brand in order to attract moreand more visitors, at the time of seasons alsowhen the migratory birds appears morevisitors come so at that time as well they extend their promotional tools to a vast area toget more and more people for visiting.They use tools like newspaper advertising and advertising through various socialplatforms, they even have their own website where you can visit and look into variousservices.PlacePlaces are set fordiversifying the circulation channel so that the number of customerscan be increased can be targeted, just like any commercial organization national trust hasalso used this marketing mix tool in order to increase the target customers or number ofvisitors. National trust also provides opportunity to other people-outside the organization to workin national trust which being done through entertaining commercial business into nationaltrust.11 Task 3- Atrium Insurance CorporationMarketing plan for atrium Insurance Corporation It is one of the leading insurance oriented business company, operating since 1930 in the Lloydsmarket. It stood top position in the insurance industry covering a wide range of classes such asmarine insurance etc. (David, 2007)Now coming to its market plan, for that first we need a market strategy and which is as follows.Since the company has incur loss in past because of which the company has decided to get intothe retail business for which it has to converge its attention to individual customers, now if onewant to get into retail insurance market, one should get a certified producer who will give thelicensed policies. After that the company needs to incorporate mediators to diversify theirmessage to get the potential people for buying policies. Now for the maintaining rules andregulation and for block pseudo information the company always keeps an eye on the mediatorsor carrier and they are kept under strict supervision. Not only the carriers but also the insurancegenerating party are kept under supervision so that no harm can be done to the customer and nowrong information can get transferred to the customer because in insurance business peoplealways get stuck because of the miscommunication or wrong communication of informationbefore buying the policies so in order to make supervision strict a certified carrier is released forthe insurance policies by certified producer. (David, 2007)Now that we are incorporating a market plan that is strategizing we should take all the marketingmix tools as our first priority by the help of them we’ll develop a plan those tools. These toolsare used to monitor all the ongoing activities as well plan in the business.ProductFor this you need to strategies you product according to the market condition that is you shouldsatisfy few questions like what are the pros and cons of launching this scheme or product.Whether this will work with the market condition or not?If your product is not standing on these questions then you should revise the scheme. Apart fromthis you should also keep customer’s satisfaction in mind because they are your potentialconsumer and you should launch a good scheme or policy so as to get their positive response in12 "