"ContentsExecutive Summary ....................................................................................................................................... 2Introduction ................................................................................................... Error! Bookmark not defined.Google HR Policies: Critical & Theoretical Analysis ....................................... Error! Bookmark not defined.Success of Google: Employee Motivation Theory Perspective .................. Error! Bookmark not defined.Hiring & Job Design Practices: The Organizational Perspective ................ Error! Bookmark not defined.Google HR Policies: Practical Implications .................................................................................................... 7Employee Motivation Factors ................................................................................................................... 7Hiring & Job Practices ............................................................................................................................... 7Conclusion ..................................................................................................................................................... 8Refe ren ces … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … …...91 Executive SummaryManagement of human resources has become one of the most important business functions forany company in today’s dynamic business environment. With the high level of competition and amultitude of options available to the employees, attrition rates have grown tremendously.Companies are struggling to attract and retain the best talent. Companies have started coming upwith many innovative strategies to attract the best talent and keep them happy at the workplace.Google is one such company that has implemented non-conventional HR strategies and believesin providing maximum value to its employees.This report talks about the HR strategies that Google has implemented and what theirramifications have been. Also the reasons behind implementation of these strategies and the howthey would help the company achieve its long term goals. This report also studies theuniqueworking environment prevalent at Google and what keeps the employees motivated andcommitted to innovation.Also the very important role of hiring and retaining the best talentavailable in the market, performed by the HR machinery has also been discussed in this report.2 IntroductionGoogle has a highly energetic and dynamic working environment. The employees, known as“Googlers” in popular jargon know how to work hard and at the same time have fun at the workplace.The entire campus in Mountain view, CA exudes a lot of creative energy anddynamism.The office has a relaxed environment of a college campus with no compulsory dresscode or daily formal meetings of any kind.The campus has the facilities for the employees toplay games like beach volleyball, foosball, table tennis and many others. The employees areinstilled with the belief that they are superior to the competition not just in terms of the moneythey earn but also in terms of their lifestyle and culture. They are taught to believe in values ofteamwork and satisfaction through creative achievements. As a result of this culture, theemployees also feel proud to be a part of the Google brand. Google has comprehensive HRpolicies that help employees grow both personally as well as professionally. People of manycommunities and ethnicities work in Google, who are all made to feel part of one big Googlefamily. Also the employees have a firm belief that they are working for the best company in theworld and the work they are doing be it either organizing information or creating advertisementsis for the betterment of the society. The motto of the company is “Don’t be Evil” and encouragesthe employees to strictly adhere to the ethical norms of the company.3 "