"Running header: APPLE ELECTRIC CAR Apple electric carName Institution APPLE ELECTRIC CAR 2Introduction Apple is identified as one of the most successful business and this evident through theirhigh-quality products. They are differentiated through their unique styles that are client oriented. This brand competes across diverse markets, and this has ensured it has attained a dynamicaspect that evolves and expands by taking advantage of this market opportunities. It has now setits sight on exploring and developing the eclectic car market. CEO Tim Cook approved thedevelopment of the Apples electric car and identified that the brand's simplicity and innovationwill revolutionize the automotive industry.Brand timelineThe branding is a dynamic process that depends on the needs and wants of the targetaudience. This timeline primarily depends on the marketing strategy the brand implements thataffect the target market. The brand timeline includes the process of market research, and itinvolves both quantitative and qualitative research. It also conducts a competitive analysis, brandaudit, and these actions result in the building of a meaningful brand. The Apple car will have toidentify its position it tries to create with the various consumer preference for it in the market. Italso recognizes the importance to the target audience and how the competition is positioned inthis market.It should identify with brand strategies that develop its positioning through thetactics and strategies that create the brand preference. The brand timeline will involveunderstanding the category and its needs, understanding the prospect and the prospect’s beliefs.It also uncovers the highest emotional intensity and translates the intensity into equity markets bymaking it real.APPLE ELECTRIC CAR 3Product development proposal on a concept boardThe Apple electric car project has been identified through the codename “Titan” and it’sin the research and development phase. They hired the former chief executive of Mercedes-Benzto conduct this investigation and development in North America. We can identify that the formerCEO Steve Jobs had plans to design and build a car and these discussions surfaced at the debutof Tesla Motors first car. It has identified the autonomous vehicles that other companies areproducing. Therefore, the technological aspect has found its place in the automotive industry. Apple has clearly defined that little has changed in the car, a product that integrates with dailylives. It saw the motor industry as a perfect target market for a visionary company such as Apple. Mood board APPLE ELECTRIC CAR 4Story Board Advertising and public relationsProduct name and identity Strategic roleSale force planning andCo-BrandingMarket Development messagingpartnershipsBrand Innovation Development BriefProject Summary Apple Inc is an award-winning electronic brand that has utilized innovative solutions thatdifferentiate their electronics in the technology industry. Apple identifies the niche in the high-APPLE ELECTRIC CAR 5end electronics and seeks to redefine itself through the automotive industry.It has also seen thenecessity to spread out its business and promote the company’s unique approach and vision to itsglobal target audience. It’s evident that the car market is not great business due to the lifespan ofthe products produced. However, they have seen the need to introduce high margin cars that willexpand their market space. It’s clear that the automotive industry doesn’t have a lot ofdifferentiation. Therefore, it’s up to the Apple brand to chip out its niche into this static autoindustry. We can identify that the technologies found in automobiles have remained unchangedover 70 years. It’s high time that Apple updated this technology to identify with the 21st century.It has also seen the need to promote the environment issues by reducing the greenhouse emissionby producing an electric car that utilizes green energy. Target AudienceApple identifies that there is a niche in the electric car market and this is evident thatthere is only one main competitor in this market. Tesla creates a fully electric automobile and ithas identified that the car is still stuck in the past. Therefore, these competitors have the power tochange this automotive industry by changing the world.Through its unique and innovative solutions, it has estimated that it will have an edge inthis uncharted market space. Therefore, it has all the room to develop an electric car that hasstyle and art that is client oriented. Apple clearly identifies that this is different ball game and thehigh margins it made with computers through the 2-5 years replacement of the gadgets. Werecognize that an automobile has a minimum lifespan of 10 years. Therefore, they will have toredefine their business model when they venture into the automotive industry.They also identify "