"Computer Reservation System (CRS)Through its CRS system, it's able to allow tickets to be booked online & promote on a largerscale. Its CRS is quite effective in detailing customers about any delays through online services,SMS alerts emails etc. Incase of cancellation or refund customers can contact online.All the web agents, customer service people, passengers, staff can very well remain coordinated,work parallel & book, cancel, refund or see the flight changes at their own convenience.Self Check InAutomatic booking as per the customer convenience through online or apps. It’s convenient toget an update about delays, bookings on the timely basis (Ricart, 2005).Air Asia credit cardAir Asia provides a wide range of credit services be it in leisure or holidays bookings etc. Withan Air Asia credit card a customer can purchase any goods or services while traveling anywherein the world online (Samovar, 2015).Go Holiday servicesIt has a product called as Go Holiday & provides all sort of services within seconds of display.Activities in different countries with their different rates and prices on Air Asia's web page. Allthe travel arrangements, leisure booking, online view, mapping & everything can be tracedthrough this application.8 Foreign workers and Contractors strategyAirAsia also targets most foreign workers from Indonesia, Singapore, Thailand, China, Macauwho may not afford the expensive flight home and offer them the cheap fare which attractedmost of them as would go home very often without paying much (Shuk-Ching Po, 2010).The CompetitorsIt has a direct & indirect competitors. Direct competitors which provide same competitiveservices. Direct competitors include:? Malaysia Airlines: same routes flights? Singapore Airlines: similar flight routes from London and Kuala Lumpur.? Thai Air : Flights in between Bangkok & Kuala Lumpur.? Air Srilanka: Flights in Colombo and Bangkok.It's facing tough competition worldwide & needs to have an aggressive marketing.9 Analysis of Factors affecting AirAsiaSWOTInternal & external factors which could affect AirAsia needs to be studied & briefly highlighted.Strengths? Strong Promoter.? Well established in South East Asia.? Global operations in 25 countries and 400 routes.? Subsidiaries in Indonesia, Thai, Philippines, Japan? Big fleet size of 300 airplanesWeakness? Not having extensive routes? Tough competitionOpportunities? Budgeting & cost costing of low budgeted customers? Strong brand image presenceThreats? Rising Fuel Costs? Rising Labour Costs? Rise of Other LCCs in Market10 Porters 5 Forces Analysis on Air AsiaExternal factors affecting AirAsia brand & how AirAsia can competitively use itfor thebetterment in defining its scope should be in-depth studied. 1.Threat of new Entrants? Jet Star, Tiger Airways giving a tough completion in the low cost & providing a barrier tocreating loyal customers.? Starting it at large scale is tough with huge costs to be it the appointment of staff side orrecruiting employees to wise.? Diversification is the key to providing an extensive opportunity to get loyal customers.? Switching Cost is low. Any significant changes will have a repercussion effects in the costoperation & revenue generation.? Government & legal laws are tough to break since it might promote cartels, joint ventures ormergers resulting in the monopoly operations of individual airlines operating into it. 2. Rivalry among existing firms? High numbers of Competitor: Competition is tough & tough to break due to the low-costoperators such as JAL Express, Tiger Airways, Air Arabia, Jetstar Airways, and etc. ? Fixed Cost is high: Operating cost is quite high & changes can’t be easily made. Setting up afleet to getting a new airplane on the board incurs huge costing experience.11 "