"Competitive Strategy2Table of ContentsIntroduction ..................................................................................................................................... 3Adaptation ....................................................................................................................................... 3Industry 1: Computer industry (software)................................................................................... 4Company 1: Altium Limited ................................................................................................... 4Company 2: Atlassian ............................................................................................................. 4Industry 2: ICT industry (Information Communications Technology) ...................................... 5Company 1: Telstra Corporation Limited ............................................................................... 5Company 2: Austar Communications ..................................................................................... 6Aggregation..................................................................................................................................... 6Industry 1: Computer industry (software)................................................................................... 6Company 1: Altium Limited ................................................................................................... 6Company 2: Atlassian ............................................................................................................. 7Industry 2: ICT industry (Information Communications Technology) ...................................... 7Company 1: Telstra Corporation Limited ............................................................................... 7Company 2: Austar Communications ..................................................................................... 8Arbitrage ......................................................................................................................................... 8Industry 1: Computer industry (software)................................................................................... 8Company 1: Altium Limited ................................................................................................... 8Company 2: Atlassian ............................................................................................................. 9Industry 2: ICT industry (Information Communications Technology) ...................................... 9Company 1: Telstra Corporation Limited ............................................................................... 9Company 2: Austar Communications ................................................................................... 10Conclusion .................................................................................................................................... 10References ..................................................................................................................................... 11 3IntroductionIn this contemporary business world, organizations aim towards internationalization of theircompanies. As stated by Berry and Kaul(2015), with increase in internationalization oforganizations, the chances of differences also amplifies across market borders. So, it is necessaryfor the internationalised organizations to reduce the large discrepancies and differences related toculture, structure, working environment and beliefs of the people. Organizations need to chalkout a strategy that addresses these differences and adjust with the local operation under exclusiveconditions. According to Collis(2015), one of the approaches used in improving internationalintegration is through “Ghemawat’s AAA Global Strategy Framework”. The three AAA’s is theacronym of Adaptation, Aggregation and Arbitrage. It, therefore, provides a platform for theinternationalized organizations for its sustainable growth, stability, and development. Thisstrategy helps organizations in maintaining a right balance between the economics of scale andreceptiveness to limited conditions. This report will be discussing Adaptation, Aggregation and Arbitrage aspects about Computerand ICT industries. The organizations taken under Computer Industry are Altium and Atlassian.Moreover, the organizations took under Information Communications Technology (ICT) areTelstra and Austar. This framework will help in prioritizing the choices that encourageorganizations to expand beyond borders and have a sustainable business.AdaptationAs opined by Dawson and Mukoyama(2014), Adaptation is one of the most effective strategiesthat aim towards dealing with workplace differences due to globalization. It helps in increasingboth market revenue as well as market share matching with its requirements and preferences. "