"7Mauri and de Figueiredo(2012) commented that while Altium provides its products or servicesglobally, it deals with the similarities and differences across various geographical areas. It aimsat creating economic of scope and scale about a complete standardized global strategy applicableacross all the geographical regions. It aims to identify ways that help in pioneering economies ofscope and scale into international business without negotiating the local sensitivity andawareness. As stated by Morschett et al.(2015), Altruism can undergo acquisitions in severalcountries that would certainly help it with both resources and scale for participating in theinternational market. It also helps in establishing new relationships with a large number ofcustomers across the world with different culture and background. Company 2: AtlassianAccording to Martin and van den Oever(2013), Atlassian with its versatility in diverse productscan adopt Aggregation Strategy for flourishing successfully in the global market. Thisorganization can adopt this strategy by language diversity so that the global customers can easilyuse the software in their regional languages. The software products need to have a translating set- up button that on clicked will interpret the entire page along with its operations into the regionallanguage. This will help in serving millions of customers across the world. Moreover, it will alsohelp in maintaining and managing economies of scale and scope for integrating the businesstogether (Mascarenhas, 2013). Industry 2: ICT industry (Information Communications Technology)Company 1: Telstra Corporation LimitedAs opined by Musso and Francioni(2014), Telstra with its exclusive and unique services indigital television can adopt Aggression strategy that will help the organization in developingsuccessfully beyond borders. With its modern technological products, it can easily mitigate 8geographical differences and create globally standardized business model. It will, therefore, helpin integration of business as well as leverage its competitiveness overseas. Based on differentcountries, Telstra can expand its products from one region to other for capturing a new marketwith potential patrons(Collis, 2015). Company 2: Austar CommunicationsTwarowska and Kakol(2013) mentioned that Austar with its high-speed internet service couldapproach the different developing countries with reduced geographical barriers. This Aggressionstrategy will be applicable if the company breaks into new geographical locations with high- speed internet services and with low cost. It will help the organization in generating a balancebetween economies of scope and scale without any conciliation from the local customers. Thecost advantage will, therefore, help the organization in attracting a lot of customers and secure itsposition in those areas (Mullen and Berrill, 2015). ArbitrageAccording to Lloyd(2016), Arbitrages strategy focuses towards exploiting differences rather thanbridging or adapting them and characterizes the global strategy. It believes in buying low in onemarket and selling it at a higher price in the different market. It focuses mainly towardsperformance enhancement of organizations along with aim towards reducing cost and risk whileoperating globally. Industry 1: Computer industry (software)Company 1: Altium LimitedJohnston and Purkis(2015) commented that Atrium could opt for administrative Arbitragestrategy to create opportunities between the overseas countries having a difference in legal, 9political and institutional differences. It will help the organization in expanding its business ofelectronics requirements by manufacturing the products as per customer’s requirements. Theorganization doesn’t have to employ much time in bridging the differences but have to utilize thedifferences to create a global strategy of progressing in the foreign lands. The organization has toexploit the administrative differences will leverage the profits of Atrium (Berry and Kaul, 2015). Company 2: AtlassianAccording to Jha et al.(2014), Atlassian can utilize geographical Arbitrage strategy that helps thecompany in leveraging its business through geographical differences between local and foreignlands. Since this organization is into software products, it can be easily sent over borders. It notonly reduces transportation costs but also helps in creating new opportunities and prospects indiverse geographical regions. It shows how Atlassian uses its resources in expanding overseasand making profits in diverse marketplace. Moreover, this strategy also helps the organization increating more employment that also results in servicing more customers. As a result, it leads tohigh profit earnings of the organization (Ferreira et al. 2014). Industry 2: ICT industry (Information Communications Technology)Company 1: Telstra Corporation LimitedDawson and Mukoyama(2014) mentioned that Telstra can opt for Economic Arbitrage strategythat helps in focusing towards differences in cost of capital as well as labor. It can seek out to theforeign lands, the developing Asiatic countries, where it can avail low cost but premium qualityresources. These outsourcings of the company’s branch to geographical differentiated areas willaverage the organization’s global position, its productivity as well as profit margin. Thevariations in inputs such as knowledge, skills and talents will definitely help in utilizing thedifferences and making the best use of it to make the availability of complementary services easy(Lucea and Doh, 2012)."