"Assignment NameStudent IDAssignment NameUniversity NameAssignment Code 1 | P a g e Assignment NameStudent IDTable of ContentsIntroduction ........................................................................................................................................ 3Background ......................................................................................................................................... 3Case study analysis – Issues and problems ......................................................................................... 4Team culture ....................................................................................................................................... 4Organisational behaviour .................................................................................................................... 4Power basis within the organisation ................................................................................................... 5Improvement in terms of implementing effective workplace environment ...................................... 6Improvement of performativity .......................................................................................................... 7Improving managerial role. ................................................................................................................. 8Motivational tools for employees ....................................................................................................... 9Effective power management ........................................................................................................... 10References ........................................................................................................................................ 102 | P a g e Assignment NameStudent IDIntroductionAmazon is one of the most promising e-commerce and cloud computing organisation in theUS, which was founded by Jeff Bezos during 1994. By sales Amazon is recorded as thelargest internet based retailer and also a prominent cloud service provider, accounting about15% of the total online sales in the US (Stone, 2013). According to a report by Anitha et al. (2014), stakeholders like employees, are the key factorsresponsible for organisational success. This is the reason that company are not onlyconcerned for improvement of competencies of employees, but are also concerned withfactors like using motivational strategies, promoting them for self-enlightenment, and valuingtheir perspectives. The reason is mainly linked with the objective to sustain low employeeturnover, maintaining a good organisational behaviour for the worthy workplaceenvironment, and thereby motivating employees to bring innovative solutions.In the present case study, the report examines organisational behaviour accounted atAmazon. This deals with the basic framework in conjunction vision of chairman, linemanagers, and group leaders that are responsible for acting as motivator or stressor foremployees. Likewise, the report also includes recommendation such that the workplaceenvironment can be turned into effective and productive place. Background Initially, the company was a bookseller and later it dealt with a variety of business of digitalmedia and other consumer goods. Amazon obtained the third rank in the most admiredcompanies in the world of CNN 2012, owing to its technology-intensive work procedures, aswell as successful online retailing based on cloud ventures (Lin, 2015). The company aims at working with the white-collar employees for gaining competitiveadvantage. However, there is certain evidence regarding the bruising working conditions atthe workplace of Amazon. The given report shows the managerial issues within the company3 | P a g e Assignment NameStudent IDand its impact on the Amazon’s productivity, which in mostly acting as a stressor and that theemployees were pushed to their limit to bring productivity (Thorpe and O’Gorman, 2016). Case study analysis– Issues and problemsTeam cultureIt is being said that life inside Amazon’s corporate office is a total mystery, where even thelow-level employees are forced to sign a confidentiality agreement. The employees aremotivated to send secret message or mail to other’s managers (Kuo and Tsai, 2017).Likewise, all the members are permitted to make extreme critics for newer ideas andpresentation. These provisions are believed to be effective in managing efficiency atworkplace. In contrast, this is responsible for the generation of negative emotion at the workplace such that creating conflict among employees, seeking the opportunity to make negativenegotiations, and discontinuing effective communication channels (Kaplan, 2014). Organisational behaviourThe key component that is requisite for any organisation is represented in Figure 1, whichdictates that effective organisational behaviour must seek suitable working procedures thatcan allow space as well as time for improvement and bringing innovative solutions. Next, tothis, there exists keen requirement to promote the team management (Allcorn, 2015). This isessential for maintaining a good working spirit as well as effective coordination among theteammembers, which is clearly reflective for not being implemented at Amazon. Lastly, thesuccess of the company is determined based on providing values to their employees, such asoffering them promotion, acknowledging their contribution to organisational success, andoffering them value return to promote positive workplace environment. All these points arefound to be missing with the only existing company’s theme to extract maximum4 | P a g e Assignment NameStudent IDproductivity from employees without supplementing any value return to their employees(Sultan, 2013, pp.160). Figure 1: Key components of organisational behaviour include following considerations. Individuals Withinthe Organisation Group and TeamProcesses Work Procedure Amazon uses the monitoring techniques for tracking the employee’s performance and otherloading and unloading of goods. It has been found and examined from various sources thatthere exists hellish and inhumane working condition in the warehouses of Amazon. One ofthe major complaints from the employees is that the warehouses are too hot to work andsuitable conditions like air-conditioner, ventilation, and safety management were onlyincluded after proper conduct by Health and Safety organisation of State (Tucker,Ogunfowora and Ehr, 2016, pp.1228). After the revelation of the brutal workplace during thesummertime condition in 2012, the company proposed a plan to invest an amount of $52million towards installing air conditions in U.S.Power basis within the organisationAt Amazon, the managers were provided authority to strictly review the employeeperformance. Moreover, the employees were also sent e-mails or message 24x7 and are5 | P a g e Assignment NameStudent IDexpected to give are sponse. Such working condition is acting as stressor as employees arenot allowed to have their own space and time for the personal requirement. According toBezos, all the employees were given prior condition while recruitment for having a toughworking condition which is mainly aimed to achieve the higher competitive level andexcellence in terms of organisational objective (Blader, 2016). Moreover, the employees are here encouraged to tear apart and criticise each other ideasduring meetings. The internal phone directory initiates colleagues for sending secret feedbackto each other’s bosses, which is often done to sabotage others. Apart from these, the storagesystem of Amazon is highly chaos to maximise the efficiency of the storage capacity(Turnerand Danks, 2014, pp.24).1. SolutionImprovement in terms of implementing effective workplace environmentThe first requirement for maintaining effective workplace environment is to create a healthand motivating working conditions for the employees. Amazon should try to maintain thestructural the structural consistency to make the employees feel less anxiety. The companycan join the work time and the out-of-time by offering the community engagementopportunities as a meaningful and beneficial purpose. It will be a paid volunteer time for theemployees which will act as an incentive for getting involved in major community causes(Gupta and Jain, 2014, pp.22).Another critical requirement that is requisite at Amazon is to maintain a worthy relationshipand working link between the employer and employee. The clear negotiations betweenemployer are to devise suitable action plan according to available resources, expertise, timeconstraints, and suitability of project. Likewise, the staff must be engaged in positiveconstruction for the improvement of the plan, and that the feedback session must beconstructive (Doh, 2015, pp.112). Similarly, the managers are requisite to promote6 | P a g e Assignment NameStudent IDencouragement and motivation such that employee can be engaged effectively in the projects.This will also include the use of motivational tools, involvement into the project, andproviding positive feedback and suggestions. An overview of working relationship betweenemployee and employers is provided in Figure 2. Figure 2: The effective working relationship between employer and employee. Improvement of performativityThe workers of Amazon are not allowed to bring anything including the cell phones to thewarehouse. Amazon implements added layer of security like the airport for its employees ateach checkpoint, which often creates a rush among the employees to avoid these securitylines. Instead of this, the company can devise suitable guidelines, which must be followed forsmooth conduct and positive environment at the workplace (Goncalves, 2015, pp.34). They are provided with only 30 minutes for lunch break, and out of which half of the time iswasted in security checking and the employee is given only 10 minutes of time for eating.According to the Supreme Court decision in 2014, the employees are not even paid forstanding in the queue to be scanned. Instead of such strictness, the company must offer paid7 | P a g e Assignment NameStudent IDtime such that employee can feel relaxed and that they can continue for achievingorganisational objectives (Nowak, 2016, pp.189). The most important consideration in thisregard is that employee turnover and their dissatisfaction at the workplace can also beminimised with such provisions. 2. RecommendationsImproving managerial role. According to Mintzberg management theory, the managers must seek opportunities toimprovement their skills with practical application and understanding of the various situation,rather than pushing the employees (figure 3).Instead of pushing employees, the manager must be an effective role in terms of interpersonalrelationship builder with employees, accurate information sharing and transferring, andethical decision-making competencies. According to Goncalveset al. (2015, pp.34), suchstandards are not only effective in improving the working attitude among employees but arealso effective in the accurate usage of resources and bringing improvement to workoutcomes. Figure 3: Mintzberg fundamentals for improvement of managerial roles. 8 | P a g e Assignment NameStudent IDMotivational tools for employeesThe motivation of employee is important because, (i) it will encourage employees to bringinnovation to the work outcomes; (ii) it will make optimal utilisation of resources such thatcost effectiveness and productivity can be achieved at a superior level. In this consideration,using Herzberg’s two-factor theory is effective, that can bring job satisfaction, effectivecommunication relationship (work responsibility realisation) and productive workingconditions for Amazon (Oh and Syn, 2015, pp.2045). Key points included in this element aregiven in Figure 4. Figure 4: Herzberg’s motivational (two-factor) theory for employees.9 | P a g e "