"StrategyAt present, in order to achieve the major goal of the Vodafone i.e. to become the top fiveorganisation and telecommunication service provider of the world. The organisation has plannedcertain strategies such as Vodafone has made a plan to capture themarket in relation to theexpansion of the geographic location, to attract more and more customers and also to maximisethe use of technology in order to do some innovation in the products and services provided bythe organisation. It is the strategy of the organisation, to make a brand in the market and make itsname a brand which is most commonly recognised (Sagar, et. al., 2015). Once the organisationbecomes successful in doing so, then the organisation makes other strategies in order to becomethesole provider of the services of telecommunication. 21 Segmentation, targeting, and positioning? Segmentation is a process which splits the whole of the market into some smaller groups.The groups can be made on the basis of age, gender, income, behaviour or any otherbasis.The segmentation of the Vodafone is made on the basis of age as Vodafonegenerally target customers between theage group of 13 to 65 years. Vodafone alsocategorises on the basis of income which includes small, high and middle-levelcustomers. Vodafone also segments its market on the basis of thearea which involvesurban, rural and semi-urban areas. Vodafone generally prefers to deliver its services tothe youth and the young people as they are the people who are willing to give moreagainst the services and products offered by the organisation (Harlow & Harlow, 2016).Segmentation Targeting Positioning? Targeting is a concept which focuses on targeting a particular segment or one or moresegment. The concept focuses on the size of the segment market, the tastes, andpreference of the customers of the segment, the strength of the organisation in order toserve the segment. The targeting strategies of Vodafone are to create more strengthbusiness to business market. The B2B market focuses on the recharge coupons and dataplans which are very cost effective and starts from INR 10 and the range of data plans isINR 44 to 250. Vodafone also wants to implement plans for wide businesses and for22 SME in accordance with the needs and wants of the business and also to attractprofessionals and students in relation to theprovidence of various discounts andadditional services (Selvi & Subadra, 2017). Vodafone has differentiated andundifferentiated market targeting. The differentiated marketing focus upon some productswith different prices offered in the market. The undifferentiated market targeting focusedon delivering the products which are homogeneous and also offered in the market withthe same price. ? Positioning is a concept which generally focuses on the implementation of targeting.Positioning involves 4 basic concepts such as product, price, distribution and promotion.In relation to positioning, Vodafone is pricing its products a very basic charge and a verylow price and also involves premium pricing on some of its products. In relation totheproduct, the organisation generally delivers basic and some premium products. Inrelation to distribution, Vodafone has a wide distribution network and it has intensiveandselective distribution channel. In relation to promotion, Vodafone does a prestige andpowerful promotion in order to promote its products in the market segment (Culp III, et.al., 2016).23 Tactics & ActionIt is the tactics of the Vodafone, to make a brand in the market and make its name a brand whichis most commonly renowned. Once the establishment becomes fruitful in doing so, then theestablishment makes other tactics in order to become thesolesupplier of the services oftelecommunication (Hollensen, 2015). Effective decisions in consideration with the opinion ofthe lower level are made to enhance the decisions of the organisation. The tactics of theorganisationare made in a manner which attracts more customers and also makes effectivedecisions in the organisation. Vodafone has made a plan to capture the marketplace in relation tothe extension of the geographic location, to fascinate more and more patrons and also tomaximise the use of expertise in order to do some invention in the goods and facilities providedby the establishment. Vodafone has also made some strategies in order to capture more marketand the customers.24 "