"responsible for fulfilling the target of the organisation and to make the organisation moreprofitable. ? Competitors: In order to survive in a market, there is a need to compete in themarket. There are quirement to deliver effective services in the market in order tocompete in the market and aloes to achieve the objectives and target of the organisation(Culp III, et. al., 2016).? Marketing situational analysis: In the marketing situational analysis, thestrength, weakness, opportunities and threats are considered. Customers also play a veryimperative role. Clienteles are the one who can make the administration to earn moreprofit and make the corporations more profitable. There is a need to preserve goodrelations with the patrons in order to preserve long-term associations with the personneland for that market situational analysis is required.? Customers: Customers also play a very important role. Customers are the one who canmake the organisation to earn more profit and make the companies more profitable. Thereis a need to maintain good relations with the customers in order to maintain long-termrelations with the employees. External analysis:PEST analysis is included under external analysis. PEST analysis generally considers somefactors which are detailed as under:17 PoliticalEconomicSocialTechnological? Political factors: Political factors involve the impact of political culture and theintervention of the government on Vodafone. Political factors such as governmentpolicies and new rules affect the existing working of the organisation. ? Economic factors: Economic factors involve the economic growth, therate ofinterest, exchange rate and other rates which influence the economy. Variation in theeconomy also affects the demand and supply of the organisation. ? Social factors: The social factors involve some factors such as thegrowth of thepopulation, age, growth of the population. The social factors affect the operations andworking with the organisation on a large scale (Hollensen, 2015).? Technological factors:There are some technological factorswhich act as abarrier toachieving the objectives of the organisation. The changes in technology affect theoperations of the organisation and also influence the working of an organisation.18 SWOT analysisStrengthWeakness ? Brand image ? Untapped rural market? Customer base ? Ineffective distribution channel? Effective promotions ? Strong competition? Enough finance available ? Value and price competitionOpportunitiesThreats? Low charge technology? New entrant? Innovation? Changes in taste and preference? Modern technology? Portability in number of mobile phones? Untapped rural market? High competition 19 ObjectivesVodafone is a company which has a very good brand image in the market. Vodafone alwaysrespects the needs and wants of the customers and it always considers the feedbacks of thecustomers. Vodafone delivers quality services to its customers and it is the objective of theorganisation to become the best provider of the telecommunication service. The objective of theorganisation is not to compete with its rivals and have so many bigger portfolios which havebeen made. The objective of Vodafone is to influence each and every stakeholder of thecompany by providing quality services and also to attract more and more customers for itsproduct in order to enhance the goodwill and to achieve the major objective of the organisation(Sekhar, 2016).20 "