"RecommendationsToshiba Company products are mainly known for desktops, laptops, televisions andtheir accessories. To achieve maximum sales, Toshiba should concentrate more on sectors orproducts which are not so popular among customers. Toshiba can conduct SWOT Analysison products less sold and using product advantages, they can design strategies which reflecton product usage and attract customers easily. Toshiba can look into competitors’ productsand their strategies, price etc and design their own marketing strategy. During peakcompetition period, Toshiba can introduce discounts or any similar marketing strategies toattract new customers and retain old customers by offering them reasonable prices on productmaintenance. International Marketing can help Toshiba expand their business in many othercountries. Conclusion International Marketing helps an Organisation to expand their business globally anddesign strategies to operate in each country depending on country’s economic conditions andseveral other factors. Due to high competition, it is difficult for an organisation to lead inmarkets. Thus, continuous strategies are to be developed and implemented to increaseproduct sales every year. Toshiba is a leading company manufacturing electronic products ina very high range and is headquartered in New York. Products manufactured in ToshibaCompany are laptops, desktops, televisions, air conditioning, heaters, computer accessoriessuch as headphones, earphones, storage devices such as hard disk, pen drives, televisionaccessories, DVD players etc. Target segmentation strategy in Toshiba Company involvesegmenting customers based on their occupation, age, product usage and developingstrategies for each segment and targeting maximum sales. From analysis of segments13 conducted in year 2014, it was clear that Toshiba gain maximum sales in four main domainsand they are Infrastructure and Energy, Community Solutions, Electronic devices and relatedcomponents and accessories and lastly products and services related to lifestyle. One keyfactor of Toshiba Company’s strategies is that they target one segment at a time and forecastsales for a span of two or three years in increments. This helps Toshiba marketing managersto modify their strategies, if in case the figures do not match with the set goals. Toshibaadopted Targeting strategies in the year 2014 and announced that they will be targeting theirhealth care systems sector and increase sales in terms of small increments by the end of year2017. Positioning strategy adopted by Toshiba is of three different types. They are based oncustomer benefits, cultural symbols and product use or applications. 14 ReferencesBhasin, H. (2010). Positioning Strategy. [online] Marketing91.com. Available at:http://www.marketing91.com/positioning-strategies/ [Accessed 2 Apr. 2015].BMS, M. (2013). Features of International Marketing. [online] Available at:http://www.bms.co.in/define-international-marketing-explain-the-features-of- international-marketing/ [Accessed 1 Apr. 2015].International Marketing. (n.d.). 1st ed. [ebook] p.2. Available at:http://www.marketing.org.au/images/cimages/internat.pdf [Accessed 1 Apr. 2015].International Marketing: The Importance of Global Marketing Strategy. (2015). [online]Available at: http://study.com/academy/lesson/international-marketing-the-importance- of-global-marketing-strategy.html [Accessed 31 Mar. 2015].Marketing-schools.org, (2012). International Marketing | What is International Marketing?.[online] Available at: http://www.marketing-schools.org/types-of- marketing/international-marketing.html [Accessed 31 Mar. 2015].Osman, M. (2013). Toshiba marketing project. [online] Slideshare.net. Available at:http://www.slideshare.net/mohamedmahmoudosman/toshiba-project [Accessed 1 Apr.2015].Semiconportal.com, (2014). Toshiba targeting $10 billion in annual sales from healthcarebusiness. [online] Available at: http://www.semiconportal.com/en/archive/news/main- news/140225-toshiba-healthcare-strategy.html [Accessed 2 Apr. 2015].Toshiba America, I. (2015). Inside Toshiba America. [online] Toshiba.com. Available at:http://www.toshiba.com/tai/about_us.jsp [Accessed 1 Apr. 2015].15 Toshiba to target global healthcare market. (2013). [online] Available at:http://www.dnaindia.com/money/report-toshiba-reveals-its-plans-for-2015-to-target- global-healthcare-market-1871797 [Accessed 2 Apr. 2015].Toshiba.co.jp, (2015). Toshiba Investor Relations : Industry Segment Information. [online]Available at: http://www.toshiba.co.jp/about/ir/en/finance/segment.htm#gHeader[Accessed 2 Apr. 2015].Toshiba.eu, (2015). About Toshiba. [online] Available at: http://www.toshiba.eu/eu/About- Toshiba/ [Accessed 1 Apr. 2015].16 "