"Part IEssayThe concept of marketing including current and future trends: Marketing is the process ofmanagement of relationships. Marketing is a technique which is used to connect the customersand also to satisfy the needs and wants of the customers. The concept of marketing fulfils theprinciple of modern marketing (Hollensen, 2015). The procedure aims to achieve the targets ofthe organisation and also to compete in the market more effectively. The marketing process is aterm which is effective in making effective decisions in order to attract more and more customersin order to satisfy the target customers and this will directly achieve the objective of theorganisation. Marketing is a concept which is required in an organisation to promote the productand services of an organisation in the market (D’Anselmi, et. al., 2017). 5 Overview of the different marketing processes: The marketing concept is a termwhich is effective in making effective decisions in order to attract more and more consumers inorder to fulfil the target customers and this will straightway accomplish the objective of theestablishment (Elden, et. al., 2016). The concept of marketing involves five concepts which helpin accomplishing the objective of an organisation and also to promote the product of anorganisation in the market. Structuralanalysis Marketingstrategy Marketing mixdecisionImplementation Structural Analysis: It is one of the most fundamental processes of marketing. A detailedanalysis is done in order to market the product in the market. This Process depicts that low pricedproduct with some quality is mostly preferred by the consumers. Some of the managers focus onthe efficiency of production, wider distribution of products and lower involvement of cost. 6 Marketing strategy: The Process of product depicts that most of the customer preferproducts with high quality, new and modern characteristics and effective performance of theproducts offered by the organisation. The process focuses on the plan and strategy. The processsays that there is a need to formulate a strategy in order to enhance the quality and also toachieve the objectives of the entire organisation (Selvi & Subadra, 2017). Marketing mix decision: The process states that there is a need to focus on the sales whatis manufactured by the organisation. The organisation should focus on the sales in order to earnmore and more profit and also to fulfil the main motive of the organisation i.e. to enhance theprofit. The process is totally different from other concepts. This process says that there is a needto aware the customers about the availability of products in the prices with the price which helpsthe customer tray select the products and also to compare the product and this process alsoconsider place, price, promotion and physical distribution in its concept.Implementation:This process states that there is a requirement to identify the tastes andpreference of the customers and then deliver the product and services accordingly. The processfocuses on some pillars such as needs of the customers, target audience, integrated marketing andalso the profitability (Mishra & Modi, 2016). This is the best way to compete with thecompetitors and also to fulfil the desired aims and target of the organisation and accordinglyimplement the process of marketing.7 Key roles and responsibilities of the marketing manager: In relation to theorganisation, Vodafone the marketing manager plays a vital role. The marketing manager isrequired to be effective in order to perform various functions. There are various roles andresponsibilities of the manager of marketing. The marketing manager of Vodafone has someroles and responsibilities which have been depicted in detail as under:Conduction of marketing research Identification of new opportunities Management of Customerrelationship Expansion of marketing strategy Management of employee ? Conduction of marketing research: The marketing managers play a veryimportant role in order to gather and gain knowledge of the customers as what type ofproduct they want. Marketing research helps in identification of new opportunitiesprevailing in the market in order to gain advantage and also to be helpful in identifying itscompetitors so to compete well in the market (Agnihotri, et. al., 2016). 8Roles and responsibilities of the marketing. manager ."