"Report Title: Marketing Strategies of ToshibaStudent Name:Student Number:University:Date of Submission:1 ContentsExecutive Summary ................................................................................................................................ 3Introduction ............................................................................................................................................. 3About Toshiba ......................................................................................................................................... 6Market Segmentation Strategy adopted by Toshiba ............................................................................... 6Toshiba’s Targeting Strategy ................................................................................................................ 10Positioning Strategy adopted by Toshiba .............................................................................................. 11Recommendations ................................................................................................................................. 13Conclusion ............................................................................................................................................ 13References ............................................................................................................................................. 152 Executive SummaryToshiba is a world pioneer and trend-setter in pioneering high innovation, andiversified producer and advertiser of highly advanced electronic and electrical goodstraversing data & communication frameworks; computerized consumer items; electronicgadgets and parts; power frameworks, including atomic energy; modern and socialfoundation frameworks; and home apparatuses. Toshiba was established in 1875. MarketingSegmentation tries to cater to a particular customer base and expecting to fulfil them in themost far reaching way. Toshiba's business sector Methodology Advancement incorporatescatering to a specialty market where contenders haven't yet possessed the capacity to give asound arrangement. Toshiba's business sector methodology looks to indulge clients withconstrained income and at the lower level of the age section. This makes a superior chance tomake brand unwaveringness and making a specialty that the made contenders haven't yetpossessed the capacity to attain to. Toshiba did become acquainted with its clients howeverall the more vitally had the capacity draw the right system from its perceptions. This reporttalks about a percentage of the showcasing advancement techniques that can successful forsituating Toshiba in a business sector where competitors like HP, IBM and Dell rule thecustomer world.IntroductionToday everything in this World has gone global and so are the business transactionswherein the markets have expanded globally. Thus, the completion among variousorganisations is high irrespective of their physical locations. Hence, to grow eventually inglobal and local markets, organisations should understand and adopt concepts of globalmarketing or international marketing. International Marketing in an organisation occurs when3 managers of organisation’s marketing domain develop and use an international plan toexpand business by selling their services or goods on global basis. (International Marketing:The Importance of Global Marketing Strategy, 2015) Application of principles of marketingby organisations overseas, in many countries is described as International Marketing.International Marketing is carried out by various organisations with the purpose of expandingcompany’s business and in other words, it means modifying the marketing strategies appliedto local markets. International Marketing involves identifying unique global marketingstrategies, targeting a particular strategy and lastly global decisions are taken. (Marketing- schools.org, 2012) U.S organisations consider international marketing as an important part of theirbusiness and almost all companies in U.S think that their markets is limited if they onlyconcentrate on U.S clients. At the point when an organization thinks internationally, itsearches for overseas chances to expand its market industry and client base. Competition isvery high in global markets and because of immense improvement in technology it is mucheasier for organisations to expand their business globally. (International Marketing: TheImportance of Global Marketing Strategy, 2015) Three factors that decide or reflect on successful implementation of internationalmarketing concepts in an organisation are: (1) client orientation (2) combined marketingorganisation and (3) clients’ satisfaction. Four main factors of marketing mix that aregenerally used by local marketing management are also applied in international marketingstrategies and they are: product – specific strategies, best distribution method strategies,communication medium strategies and lastly best pricing strategies. Figure 1 shows anoverview of International Marketing system in various countries. Comparison of singlecountry marketing, dual country marketing and multi country marketing is shown in Figure 14 "