" Marketing Plan – Next 10Another marketing strategy that NEXT plc can use is to expand channels by becomingOmniChannel retailing. By ominChannel it means that customers can make the purchasing usingdifferent applications and locations. With consumers being able to fulfil their purchasing needs,consumer will be more satisfied with the service and will be more loyal towards the brand. Also,Marketing Plan – Next 11the Chinese consumers are moving more towards online buying and buying through differentapplications rather than in store shopping. Also, there has been a substantial rise in consumerbuying apparel, accessories and footwear online as shown in the below figure 3. Figure 3: Product Categories Purchased By Consumer(Source: KPMG, 2014).Through using all retail channels, NEXT will be able to increase their brand awareness andproduct portfolio through having an online presence with increase in online sales. This multichannel presence of the brand will also increase the brand in store sales as well. Also, the brandawareness that will be developed in consumer through the company’s website will positivelyaffect the company in increasing through all channels and not just through online channel. Whileadopting this strategy, the company need to ensure that its overall inventory is present in allchannels to increase customer satisfaction level.6.0 Marketing mixThe marketing mix consists of four marketing P’s that are explained below with reference to theabove given marketing strategies that the company may employ to achieve the marketingobjectives. The marketing mix elements (price, place and promotion) for NEXT plc arediscussed below:Marketing Plan – Next 126.1 PriceThe price of the virtual fitting room and online stores and the NEXT mobile application are allaccessible to consumer free of cost. The consumer can access the online store through theirlaptop, iPads, tablet, personal computer and smart phones. Also the consumer will be able todownload the NEXT application from their Apple store or Google stores in case of android smartphones. Also, the in store virtual fitting rooms will be free of cost for all consumers which thebasic aim of increasing consumer experience and satisfaction level. 6.2 PlaceThe place of virtual fitting rooms will be in the retail outlets of the NEXT stores. Also, the placeor physical evidence of NEXT mobile application will be in the consumers’ smart phones, whichthe consumer can download from their application stores.6.3 PromotionSome of the promotion strategies that NEXT plc can use to promote the given market strategiesare through newsletter and personal emails and mobile messaging to their consumers. Also, thecompany can also used social media platforms like Face Book, Twitter and Instagram forpromoting their chosen marketing strategies. Also, for the launch of these marketing strategiesthe company can also use the Personal Relation (PR) promotion strategies.7.0 Evaluation and Control The success of the marketing strategy implementation can be evaluated by assessing how manyvisit and downloads the virtual fitting room and the NEXT mobile application are done byconsumers in the given time period. The brand affiliation of consumer can assessed by knowinghow many consumers are aware of the company’s new technology and how many consumers areactually using these technologies for the purpose of shopping NEXT products. Also, the ratingand satisfaction rate of consumers from these new technological advances can also be used toevaluate the effectiveness of proposed marketing strategies. Also, the sale revenue will be thebiggest indicator of the effectiveness of the company’s marketing strategies. Also, the "