"Marketing Essentials 1 Table of ContentsIntroduction .................................................................................................................................................. 4Part I .............................................................................................................................................................. 5Essay .............................................................................................................................................................. 5Overview of the different marketing processes: .......................................................................................... 6Structural Analysis: ....................................................................................................................................... 6Marketing strategy: ....................................................................................................................................... 7Marketing mix decision: ................................................................................................................................ 7Implementation: ........................................................................................................................................... 7Key roles and responsibilities of the marketing manager: ........................................................................... 8? Conduction of marketing research: ...................................................................................................... 8? Expansion of marketing strategy: ......................................................................................................... 9? Management of Customer relationship:............................................................................................... 9? Management of employee: .................................................................................................................. 9? Identification of new opportunities: ..................................................................................................... 9Roles and responsibilities of marketing influence and interrelate with other functional departments: ... 10? Department of finance: ....................................................................................................................... 10? Department of production: ................................................................................................................. 10? Department of R&D: ........................................................................................................................... 11? Department of sales: ........................................................................................................................... 11LO2 Compare your organisations and another competitor on the ways both organisations apply themarketing mix to the marketing planning process to achieve the business objectives. (P3). .................... 12? Product: ............................................................................................................................................... 12? Price: ................................................................................................................................................... 12? Place: ................................................................................................................................................... 12? Promotion: .......................................................................................................................................... 13? People: ................................................................................................................................................ 13? Process: ............................................................................................................................................... 13? Physical evidence: ............................................................................................................................... 13Part II Report ............................................................................................................................................... 14Executive Summary ..................................................................................................................................... 14Overview of the company ........................................................................................................................... 152 Current marketing situation analysis .......................................................................................................... 16Internal analysis .................................................................................................................................. 16? Employees: .......................................................................................................................................... 16? Competitors: ....................................................................................................................................... 17? Marketing situational analysis: ........................................................................................................... 17External analysis:......................................................................................................................................... 17? Political factors: ................................................................................................................................... 18? Economic factors: ................................................................................................................................ 18? Social factors: ...................................................................................................................................... 18? Technological factors: ......................................................................................................................... 18SWOT analysis ............................................................................................................................................. 19Objectives ................................................................................................................................................... 20Strategy ....................................................................................................................................................... 21Segmentation, targeting, and positioning .................................................................................................. 22Tactics & Action .......................................................................................................................................... 24Budget ......................................................................................................................................................... 25Control ........................................................................................................................................................ 26Conclusion ................................................................................................................................................... 27References .................................................................................................................................................. 283 IntroductionThere will be a wide description on the concept of marketing. The marketing process is a termwhich is effective in making operative decisions in order to fascinate more and additionalcustomers in order to gratify the target customers and this will directly achieve the objective ofthe establishment (Cave & Nicholls, 2017). There is a wide description on the role andresponsibilities of the marketing manager in relation to an organisation such as Vodafone andalso the impact of marketing and the relationship of marketing with other functional units.Vodafone is a company which has a very good brand image in the market. Vodafone alwaysrespects the needs and wants of the customers and it always considers the feedbacks of thecustomers. Vodafone distributes quality services to its customers and it is the objective of theorganisation to become the best provider of the telecommunication facility. The objective of theadministration is not to compete with its rivals and have so many higher portfolios which havebeen made. The objectives, strategies and its tactics will be discussed in the assignment (Capone,et. al., 2017).4 "