"Lifebuoy hand wash is the other important brand and it has a winning formula that getsrid of 99.9% of infections and germs. In addition to that their newest product, Supperhand wash offers total care and protection of germs.It is coming from four colors. Thereare,i. Lifebuoy totalii. Lifebuoy careiii. Lifebuoy natureiv. Lifebuoy active fresh4. Lifebuoy body wash Lifebuoy body wash is providing very high protection against infections and germs. It isoffering total care against germs and infections. 15 5. Lifebuoy sanitizerLifebuoy sanitizer is one of the newest product and it can be protecting people’s handsfrom bacteria and germs without use water. 16 08.SWOT ANALYSIS IN LIFEBUOYSWOT analysis is a very important marketing tool that can be used to analysis businessorganization’s internal and external business environment. In every times as a productionbusinesses brand Lifebuoy should try to understand their SWOT factors. If theyunderstand SWOT factors clearly they can run their business effectively. 1. Strength- Have a strong brand identity.- Unilever is a world recognized company.- First soap brand that is used to carbolic acid.- Wide product portfolio for Lifebuoy brand.- Most popular soap brand in Sri Lanka’s rural areas. - In every times Lifebuoy’s distribution cost is zero.2. Weaknesses- In urban areas lifebuoy has lower market penetration.- Can’t be use to beauty cultural purposes and it can only use for handwashing and cleaning. 3. Opportunities- Peoples’ lifestyle changing.- Increasing peoples’ income.- Increasing peoples’ education.- Increasing a population. 4. Threats- Competitors brands.- Government rules and regulations.- Increasing taxes.- Increasing production cost. 17 "