"CONCLUSIONAs a multinational company Unilever is a very successful company in Sri Lanka. It wasstarted in England. Lifebuoy is a one of the main important product in Unilever company.In the year 1895 to present period Lifebuoy has a successful growth. Because of that afterthis study I have reached these conclusions about Lifebuoy. - In Sri lanka Lifebuoy is a major soap brand. Because they have a very big historyin Sri Lankan soap market.- Lifebuoy soap is very famous in rural areas. Because it is a dual purpose soap andit can be used to wash hands and cleanings. - Lifebuoy soap can increase peoples’ heath. Because Lifebuoy soap is consistingon many types of herbal materials.- Prices of all the Lifebuoy products are affordable. Because in rural area and urbanareas people can buy Lifebuoy soap at Rs. 48 & more. 27 SUGGESTIONSI have tried to analysis about the famous soap brand, Lifebuoy’s famous brandcampaign “Global handwashing day” and that brand campaigns communicationobjectives and in my view effectiveness of the campaign. From this case analysis Ihave found more weaknesses and because of that I am giving these suggestions toimprove brand value in Sri Lankan.- As a personal care item Lifebuoy should target to families as whole.- As a multinational soap brand in every times Lifebuoy should try tobuild their brand through direct marketing campaigns.- Lifebuoy should try to increase Lifebuoy hand wash market in ruralareas.- Lifebuoy should try to increase their brand campaigns throughtelevision channels and radio channels.- Lifebuoy is a multinational brand. But Lifebuoy Sri Lanka should tryto create their TV commercials in Sri Lanka with use Sri Lankanactors and actresses. - Lifebuoy should try to use many communication methods to the brandcampaigns. 28 REFERENCESRiezebos, R. (2003). Brand Management. Essex, England: Prentice Hall.Grant, J. (2006). The Brand Innovation Manifesto. West Sussex, England: John Wiley &Sons, Ltd.Holt, D. (2002). Why do Brands Cause Trouble? A Dialectical Theory of ConsumerCulture and Branding. Journal of Consumer Research, 29(1).John Wiley. Jacoby, J. (1971). A model of multi-brand loyalty. Journal of AdvertisingResearch, 11(3).Kotler, P. and Armstrong, G. (1989), Principles of Marketing. Fourth Edition. PrinceHall. pp. 118, 303-305.Chaudhuri, A. (1996), The Relationship of Attitudes, Habit and Loyalty to Market Sharein Relation to a Staple Good in a Local Grocery Store. Journal of Business andPsychology, Vol. 11, No. 2 (Dec., 1996), pp. 265-274.Lanka Market Research Bureau- House Hold Panel Data, Sri Lanka – 2008.Aaker, D.A. (1991). Managing brand equity, Capitalization on the value of a brandname.New York, NY: Free Press.Unilever Sri Lanka official website: https://www.unilever.com.lk/ 29 "