"BudgetThe budget ofVodafone is made as under: Particulars Amount Sales20,00,000Collection of cash 70,000Other income30,000Total revenue 30,00,000ExpensesMaterial cost 30,000Variable cost 50,000Total expenditure80,000Net cash(A - B) 22,00,000 25 ControlIn relation to Vodafone, there is a need to control the expenses as fewer amountsare required tobe involved in material and the variable costs. The amount involved is thematerial cost is 30,000pound and the amount involved in variable cost is 50,000. The total expenditure involved is80,000 and the organisation needs to reduce the cost in order to maximise the profit of theorganisation (Hollensen, 2015). The sales will get enhanced if the organisation able to minimisethe cost involved in expenses.26 ConclusionFrom the above, it gets concluded that Vodafone is a leading brand in terms of the provider oftelecommunication service. In addition, PEST and SWOT analysis play an important role inenhancing the services of the organisation. In order to make a brand in the market and make itsname a brand which is most commonly renowned by Vodafone some approaches and tactics,budgets and control have also made which is discussed in the report. In the end, it has been concluded that marketing plays a very important role in the promotion ofthe products and services of an organisation such as Vodafone. Marketing manager plays a veryimportant role and some of its responsibilities have been detailed in the assignment. Swotanalysis and STP is detailed in the assignment. Segmentation is a process which splits the wholeof the market into some smaller groups. The groups can be made on the basis of age, gender,income, behaviour or any other basis.Targeting is a concept which focuses on targeting aparticular segment or one or more segment. Positioning is a concept which generally focuses onthe implementation of targeting. Positioning involves 4 basic concepts such as product, price,distribution and promotion. In order to make a brand in the market and make its name a brandwhich is most commonly renowned by Vodafone some strategies and tactics, budgets and controlhave also made which is discussed in the assignment.27 References 28 "