"01. INTRODUCTION OFTHE COMPANY Founded 1895 in England Parent company Liver brothers (Unilever) Industry Consumer goods Sri lanka branch 258 M. Vincent Perera Mawatha, Colombo 01400 Products Foods, Beverages personal care products Annually investment € 1 billion Employees 174,000 3 02. BRAND HISTORYLifebuoy is one of the iconic brands in Unilever.Unilever is a leading FMCG productioncompany in the world. In the year 1895 Lever Brothers, the persons whom they lived inEngland has introduced this soap to the market. At the starting period Lifebuoy wasconsisted on phenol (Carbolic acid). But currently, Lifebuoy Soap is manufacturing underLifebuoy brand without Phenol. But Lifebuoy soap is no longer produced in the UnitedStates and the United Kingdom.Currently, lifebuoy soap is manufacturing in India for India and South Asia and SouthAsian Markets. Today Lifebuoy soap is imported to the UK by the import company,Jupiter Importers that is owned by Richard Langham.In many times Lifebuoy is trying to touch the lives of Sri Lankans over a many years.Time to time as a leading multinational brand, Lifebuoy is conducting many types ofbrand building campaigns in Sri Lanka. But their only one brand building campaign isvery successful. Annually they are conducting campaigns such as Global handwashingday and the mobile showers operation in island wide.4 Figure 1: Lifebuoy advertisement in 1950 sFigure 2: Present Lifebuoy advertisement 5 "