"London School of CommerceMBA BUSINESS DEVELOPMENTPROPOSALPREPARATIONMANUAL1 London School of CommerceMBA BUSINESS DEVELOPMENTPROPOSALPREPARATIONMANUAL2 CONTENTSPageTHE AMBITION FOR THIS PREPARATION MANUALPART1 THE MAJOR MBA PROJECT1-YOUR BUSINESS DEVELOPMENT PLAN INTRODUCTION TO THE BUSINESS SCENARIO OPTIONS 3? A NEW BUSINESS START-UP AS AN ENTREPRENEUR? YOUR EMPLOYING ORGANISATION AS AN EXISTING BUSINESSTHE BUSINESS DEVELOPMENT ROLE BRIEF 6PART2 BUSINESS SCENARIO?--A NEW BUSINESS START-UP AS AN ENTREPRENEUR19 --GUIDANCE NOTES• INTRODUCTION• THE NEW BUSINESS CONCEPT• THE BUSINESS MODEL• THE BUSINESS PLAN FOR A NEW BUSINESS START-UP Page54PART3 BUSINESS DEVELOPMENT PROPOSAL – SCENARIO?A NEW BUSINESS START-UP AS AN ENTREPRENEUR OUTLINE REPORT STRUCTURE FOR MBA FINAL PROJECT SUBMISSIONPART4 A WORKED EXAMPLE FOR SCENARIO?64THE PAPAYA RESTAURANT --A NEW BUSINESS START UPPART5 BUSINESS SCENARIO?YOUR EMPLOYING ORGANISATION AS AN155 EXISTING BUSINESS --GUIDANCE NOTESPART6 BUSINESS DEVELOPMENT PROPOSAL --SCENARIO?169 FOR AN EXISTING BUSINESSOUTLINE REPORT STRUCTURE FOR MBA FINAL PROJECT SUBMISSION179PART7 A WORKED EXAMPLE FOR SCENARIO?CLAYMORE COURT HOSPITAL – 3 YEAR DEVELOPMENT PLAN FOR ANEXISTING BUSINESSPART8 ASSESSMENT. REFERENCES & BIBLIOGRAPHY290 THE AMBITION FOR THIS MANUALThis preparation manual is designed for students who have elected to take the Business Development ProposalOption as the final project for their MBA degree.The manual is dedicated to provide : -• A clear outline of the alternative Business Development Scenarios to be considered for the final project, whichwill either be a new business start-up or for an existing business• A Business Development Role Brief• Guidance Notes upon how to proceed after selecting the appropriate scenarios• A guide for preparing each respective type of business development proposal for submission as the final MBAproject• Advise upon assessment together with a methodology for self-assessment.The intention is to offer guidance, rather than to be prescriptive, although it is expectedthat all students will derive benefit from using this manual as a source of reference.Note PART 1THE MAJOR MBA PROJECTYOUR BUSINESS DEVELOPMENT PLANPage1THE MAJOR MBA PROJECT“YOUR BUSINESS DEVELOPMENT PLAN”INTRODUCTION TO THE BUSINESS SCENARIO OPTIONS This MBA MAJOR PROJECT OPTION is devoted to ‘ your own business environment ’, where you haveexisting knowledge and exposure, as well as insights to share for the benefit of a range of stakeholders.You are required to select just ONE of the following TWO scenarios and then study your assigned role verycarefully. Once you have decided which scenario to adopt, you must then read and follow the businessdevelopment debrief which outlines and specifies your specific task for this final MBA assignment.Page2THE TWO BUSINESS DEVELOPMENT SCENARIO OPTIONSSelect ONE of the following scenarios : - 1 A NEW BUSINESS START UP AS AN ENTREPRENEURSCENARIOSCENARIO 2YOUR EMPLOYING ORGANISATION AS AN EXISTING BUSINESSPage3THE BUSINESS DEVELOPMENT SCENARIOSSCENARIO 1A NEW BUSINESS START UP AS AN ENTREPRENEURYour RoleAs an entrepreneur, this probably will be your first intended new business venture. You are driven by enthusiasmfor ‘your’ new business concept, the market potential for it and the fact you will have a unique set of valuepropositions to offer to customers.You will need to plan ahead for this new venture, outline your business model, and then work according to yourbusiness development plan in order to achieve a successful launch in one year’s time.You now will need to apply managerial tools & concepts learned on the MBA programme in order to present abusiness development plan to thereby make this new venture a success.Moreover, you will need to convince assessors of the viability of your new business intentions which must be bothfeasible from a business perspective as well as individually desirable.Page4SCENARIO2YOUR EMPLOYING ORGANISATION AS AN EXISTING BUSINESSYour RoleIn your current managerial role, which you must specify, you are seeking career progression within theorganisation, but have to prove yourself in the eyes of your superiors, peers and subordinates.You have been assigned to lead a business development project team, which has been tasked by thecompany board, to prepare a 3-year business plan to meet future shareholder and stakeholder expectations.To support you in this role, your MBA knowledge, toolkit, skills and mindset must be used to best advantage.If you are not in a position to use your current employing organisation, then you may select another organisationof your choice to prepare a 3-year business plan. Some MBA students may be business owners in which case the 3-year business plan should be forgrowth, development and key changes for business sustainability.NotePage5THE BUSINESS DEVELOPMENT ROLE BRIEFIn your role, for the selected scenario option ?or ?, you are required to : -•Select and state the scenario you have chosen for this final MBA major project•State all assumptions upon which your chosen business development scenario is based•State the current business position to answer the question “ Where are we now ? ”•Outline, using a SWOT Analysis, the potential areas for development with priorities assigned•State the desired future position to be achieved over the next 3 years•Explain and justify how this future position will be achieved within specified resource needs and constraints•State the resource needs for implementation•Outline the outcomes to be expected by key stakeholder groups•Outline and justify The Budget to fund your proposalsNOW YOU ARE REQUIRED TO MEET THE FOLLOWING CORE REQUIREMENTS TO ACHIEVETHE BUSINESS DEVELOPMENT ROLE BRIEFPage6SPECIFICATION OF THE CORE REQUIREMENTSTO FULFILL THE BUSINESS DEVELOPMENT ROLE BRIEFSTEP1STATE YOUR TERMS OF REFERENCEOnce you are really familiar with your selected Scenario, you must be absolutely clear about the purpose youhave to achieve.This purpose should be stated in a set ofterms of reference, so that the purpose is for your business developmentproposal is communicated clearly.You will be evaluated upon the clarity of your terms of reference as well as your proposals, as part of theMBA project assessment.Page7STEP 2 STATE ALL ASSUMPTIONS FOR YOUR SELECTED BUSINESS SCENARIO Assumptions are the critical conditions which must prevail in order for your business proposals to be accepted bythe company board and to be implemented.The following matrix may be helpful to structure your assumptions.THE BUSINESS ENVIRONMENTINTERNAL EXTERNALENVIRONMENTENVIRONEMNT• ____________ • ____________ASSUMPTIONS• ____________ • ____________• ____________ • ____________• ____________ • ____________• ____________ • ____________(1) QUANTITATIVE & FINANCIAL• ____________ • ____________ASSUMPTIONS• ____________ • ____________• ____________ • ____________• ____________ • • _ __ __ __ __ __ __ __ __ __ __ __ _ • ____________ • ____________(2)QUALITATIVEPage8These assumptions are not intended to be a long meaningless list (a wish list), these are intended to beACTIONABLE assumptions.You must be able to answer the question“ WHAT MUST BE IN PLACE IN ORDER FOR MY BUSINESS DEVELOPMENT PROPOSALS TO BE ACHIEVABLE FOR THE BUSINESS SCENARIO SELECTED ? ”This is an important building block, without which there is no anchor for your plan !!Page9STEP3STATE THE CURRENT POSITION TO ANSWER THE QUESTION “ WHERE ARE WE NOW ? ”This is a ‘ classical question ’ and must be answered using an environmental audit of the two environments ; theExternal Macro Environment of the Market Place and the Internal Micro Operating Environment within thebusiness.The purpose is to establish FACTS so that the question “ Where Are We Now ? ” can be answered.NOTE !!There may be many facts which are not known, in which case you will have to make actionable assumptionsin order to move forward with your plan.Page10"