"Ferrer Custom Furniture Mission StatementFerrer Custom Furniture’s mission is to provide high quality products and exceptional customersupport to our customers. We seek to build strong community relations, provide growth andenrichment opportunities for workers, support a diverse working environment, and integrate andimplement strong business practices that enable solid financial growth for the organization andkey stakeholders. In all engagements within or outside of the organization, we are committed toexhibiting integrity, fairness, and moral reasoning when making decisions in all our activities.Financial Status:Although the housing crisis and decrease in home innovations has adversely affected thecompany’s revenue, they are still financially strong and able to make investments to improvetheir revenue stream and sustainability in the marketplace. This is why FCF’s executiveleadership decided to take proactive measures to find effective ways of mitigating losses byassigning the strategic marketing team to evaluate if expanding into the global arena would bethe best move for the company. The goal is to identify and implement a growth strategy that willenable FCF to increase their presence in the targeted markets. High-level snapshot of FCF’s internal strengths and weaknesses as well as external opportunitiesand threats: "