"ndCollaborative Partnerships and strategic alliances: Discussed in detail under the 2 question.Comparing roles and responsibilities for strategy implementation Lankem PLC has various industries like Chemicals, Consumer products, Hardware,Construction, Hotels, Plantations, Agriculture. In order to reduce the risks Lankem can expandtheir variety to inter-related diversification industries like Hotels Vs Restaurants, Foodcompanies and Travelling and Tourism SPA centers etc. As their competitors like, Arpico andmainly DSI is manufacturing Tires Vs rubber shoes etc.As for the Lankem PLC the expansionof diversified areas can be seen as very low when considering their inter-relationships.Theyhave low overall profit proportion in Lankem development Plc which is in chemical industry as arecommendation they can use Chemical Vs paintingmaterials, materialhandling of deep tubewells services, Pre stressed concrete yard services, logistics, propertymaintenance expansionslike other competitive firms PLC in order to increase the profits and reduce risks of subsidiarycompanies.Internationally competitive organizations need to be supported by world class suppliers and alsorelated products and services. Ex: -Lankem agriculture, Plantations are mainly supported by SriLankan upcountry labor force. So Kotagala plantations and Agarapathana plantations are thehighly profit generating company?s out of the other group companies due to the comparativeadvantage for tea and rubber industry in Sri Lanka, But Lankem Development which is mainlyfocusing the chemical industry is not much profit generating due to competitive disadvantage fortechnology, research and development in Sri Lanka, As countries like Germany, Japan, UnitedKingdom are highly technologically advanced countries. Therefore, in order to mitigate thecompetitive disadvantage impact Lankem Developments PLC should engage/Joint ventures withanother similar competitive company. 21 SWOT Analysis of Lankem PLCStrengthsof the company? Reputed brand name “Lankem” is a major strength for the company.? The strategic alliance with California Product Corporation is helping the company tostrengthen its competitive position.? Skilled workers are big strength for the company.? Lankem is a major supplier of industrial chemicals to the Sri Lankan market.Weaknesses of the company? Low reputation of the company towards the chemical industry, because most of thepeople know Lankem as paint related company.? Inability to maintain a competitive position in the industry.? Less involvement in profitable projects. Company earned losses in last 2year due to thisreason.Opportunities for the company? The strategic alliance with California Product Corporation is helping the company toexpand their market by targeting the market for pool decks and tennis & squash courts,within the hospitality industry.? Chemical industry is growing rapidly as the world is developing rapidly. ? The company?s segments are catering to niche markets. Threats for the company? Limitedcompetitive advantage potential towards industry. ? Market rivals and substitute products ? Technological advances mainly the research and development etc.22 5.0 ConclusionIn the first part of the report it is about the Lankem Ceylon PLC that was incorporated in 1964 asa private limited company and was converted in to a public quoted company on 14th November1968.The vision, mission and the value statements and the resource pool is been discussed indetailed manner. Secondly the critical analysis of the selected country Australia using thePESTLE, Porter?s five forces and diamond theory.Critically examining and discussing the culture theories and how cultural aspects such as powerdistance may affect international trade such as contractual obligations, management styles,human resource management and organizational structure has been discussed using the realexamples in the corporate industry. Developing and proposing a strategy for the organization?sinternational business strategy to thereby determine and ensure its readiness and the strategyshould be suited to the organization, its industry and the environmental influence of the targetcountry is also given in detailed manner. In the final part of the report it is about the Critical evaluation of the implementation approach ofthe international business strategy for the organization in here the best cost provider strategy andthe differentiation strategy has been considered using various applicable examples in the LankemPLC.23 BibliographyBateman, T. S.(1993). Management: function & strategy. Europe: Homewood, IL : Irwin.Benjamin.Bryson, Jo. (1990). Effective Library and Information Centre Management. England: Gower.D.N.Dwivedi. (2002). Managrial Economics. New Delhi: Vikas Publishing House Ltd.Davis, Keith and Newstrom, John W. (1989). Human Behavior at Work: OrganizationalBehavior. 3rd ed. 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