"International BusinessAssignment onInternational tradeApplicationsName Executive SummaryIn the report under the first part introduction about the Lankem Ceylon PLC that wasincorporated in 1964 as a private limited company and was converted in to a public quotedcompany on 14th November 1968 and also the brief introduction on its vision, mission and thevalue statements and the resource pool is been discussed in detailed manner.Secondly the critical analysis of the selected country Australia where the company is going tooperate its Paint industry segment targeting a niche market been analyzed using the PESTLEanalysis, Porter?s five forces model and Michael Porters? diamond theory.Third part of the report consists of the Critical discussion on the cultural theories and howcultural aspects such as power distance may affect international trade such as contractualobligations, management styles, human resource management and organizational structure. Inorder to do so the real examples in the corporate industry has been taken. Developing andproposing a strategy for the organization?s international business strategy to thereby determineand ensure its readiness and the strategy should be suited to the organization, its industry and theenvironmental influence of the target country is also given in detailed manner in the fourth partof the report. In the final part of the report it is about the Critical evaluation of the implementation approach ofthe international business strategy for the organization in here the best cost provider strategy andthe differentiation strategy has been considered using various applicable examples in the LankemPLC. 2 Table of Contents PagesExecutive Summary ……………………………………………………………………………..31.0 Introduction………………………………………………………………………………….61.0.1 Introduction to Lankem Ceylon PLC …………………………………………………....81.0.2 Critical analysis of the country which you would recommend to enter or trade………91.0.3 PESTLE analysis of the country Australia…………………………………………….101.0.4 Porters’ Five Forces analysis……………………………………………………….……121.0.5 Porter’s Diamond Theory analysis of the country Australia………………………..…132.0 Critically examination on cultural theories …………………………………………..…..142.0.1 Culture vs other aspects………………………………………………………………….143.0 Develop a strategy for the organization’s international business strategy ………….….174.0 Critical evaluation of the implementation approach …………………………………....195.0 Conclusion………………………………………………………………………………….24Bibliography…………………………………………………………………………………....25 3 List of Figures List ofFigures Page No1.1 Figure 01-Analysing resource pool of the company 08Figure 02 : Elements of the culture1.2 15 4 1.0 Introduction (Overview of the chosen organization)1.0.1 Introduction to Lankem Ceylon PLCLankem Ceylon PLC was incorporated in 1964 as a private limited company and was convertedin to a public quoted company on 14th November 1968.An understated yet fast growing player inthe diversified conglomerate sector, the Lankem Group has been building value and creatingwealth for over forty-five years. Today Lankem Ceylon own over twenty-five subsidiarycompanies working in nine major industry sectors, all of which have performed beyondexpectation, in the year under review.Lankem Ceylon?s main business areas are chemicals, paints, and consumer products in SriLanka. The company formulates and distributes crop protection solutions, manufactures andmarkets decorative paints, such as emulsions, enamels, weather-coats, acrylics, primers, woodpreservatives, and ancillaries, as well as produces and distributes consumer products, such asdetergent powders, detergent liquids, laundry soaps, household cleaning products, dry cellbatteries, pharmaceutical products, Leisure, Constructions, and Agriculture Crops & LivestockProduction. VisionTo be the front-runner in the chemical industry in Sri Lanka.MissionThe mission as a manufacturer and formulator of chemical products is to expand our businessthrough value addition and quality assurance with a commitment to society to continuouslyimprove management and performance in the areas of health, safety and the environment.(www.lankem.lk)5 "