"Product strategy was used where various products such as game drives accounting for 80%,nature walks 60%, camping40% and accommodation 100%.Promotion strategy accounted for social media 100%, website 60%, brochure40 %, and directselling 25%.5.1.2 Ways of improving the marketing strategiesThe last objective was to establish ways of improving the marketing strategies. As revealed fromthe finding, improvement of the marketing tools used that is updating the websites according tothe current generation is paramount as it enables the tourists to have access to any offer,discounts or any other promotions offered. Incorporation of the indicated social media by thetourist will as well enable the tourist access the information about the park. Much emphasisshould be put in pricing strategy in order to achieve their satisfaction.5. 2 ConclusionBased on the findings, it can be concluded that most of the tourists enjoy pricing strategy,promotion strategy and people. Among the promotion tools that were highly recommended bymost of the tourists are Whatsapp, Instagram and face book. Demonstration of tourists activitieson social media was also a contribute towards tourists satisfaction.5.3 RecommendationsThe researcher has the following recommendations1. Since most of the tourist recommended pricing strategy as the best where pricenegotiation was preferred by majority of the tourists accounting for 80% while otherswere as follows pricing based on demand 100%, pricing based on competitors 40, pricingcommiserate to the services offered 100%, management should put much emphasis onpricing so as to capture customers satisfaction. Other marketing strategy that should behighly considered are having in place competent employees, emphasis on promotionstrategies such as demonstration of tourist attraction on social media.31 2. The promotion tool to be used based on the social media used by most of the touristbetween the age of 20-40 since the majority of the tourists. Majority of the tourists knewabout Aberdare national park through social media accounting for 100%, brochure 40%,website 60% and direct selling 25%. The tourists are computer literate thereby makingthem conversant with the media used. Majority of them spend most of their time incomputers and phones therefore such media such as whatsapp twitter and Instagramshould be mostly used.3. The government should improve websites and social media in order for the park toimprove their advertisement and brochures hence being able to reach more and morecustomers.32 Appendices 1REFERENCESAshworth G and Voogd.H (1994). Marketing and place promotion. In Place promotion: the use of publicity and marketing to sell towns and regions.Aaker, J., (1999). The malleable Self: The Role of expression in Persuasion. 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