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Myers, J.G., Batra, R and Aaker, D.A (1996). Advertising

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  • "Myers, J.G., Batra, R and Aaker, D.A (1996). Advertising Management (5th ed). Prentice Hall.Nachmias, V.F. & Nachmias, D. (1996). Research methods in the social sciences,5th edition. St. Martin'sPress, USA.Needham, D & Dransfield, R., (1..

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  • "Myers, J.G., Batra, R and Aaker, D.A (1996). Advertising Management (5th ed). Prentice Hall.Nachmias, V.F. & Nachmias, D. (1996). Research methods in the social sciences,5th edition. St. Martin'sPress, USA.Needham, D & Dransfield, R., (1999). Marketing for Higher Awards. Heinemann Educational.Papadopoulos S.I (1989), Strategic development and Implementation of Tourism Marketing Plans: Part2” European Journal of Marketing Vol 23. No 3.Palmer, A. (2000). The Role of Electronic Commerce in creating virtual tourism destination marketingorganizations. International Journal of Contemporary Hospitality Management.Palmer, A (2002). Principles of Marketing. Oxford University press.45Payne, A (1993). Relationship Marketing: The Six markets framework, School of Management WorkingPapers.Pelsmacker, P., (2006). Foundations of Marketing Communication: A European Perspective .Financialtimes. Prentice Hall.Perreault, E. (1996). Basic Marketing : A global - Managerial Approach. McGraw Hill Companies.Pender, L (1999). Marketing Management for Travel and Tourism. Stanley Thornes.Piercy N.F (1992), Market Led Strategies Change : A guide to transforming the process of going tomarket. Oxford, England, Butterworth- Heinemann.Pike, S (2004). Destination Marketing Organisations. Oxford : Elsenvier.Stanton, W,. (1994). Fundamentals of Marketing. Mc-graw Hill.Sengupta, S (1990). Branding Positioning: Strategies for Competitive Advantage (Fed) Tata Mcgraw Hill.Sengupta, S (1996). Brand Positioning: Strategies for Competitive Advantage (2nc,ed) Tata Mcgraw Hill.Sindiga, I., (1999). Tourism and African development: Change and challenge of Tourism in Kenya.Aldershot: Ashgate, Research Series 14.Stone, M., (2000). Customer Relationship Marketing (2nd ed), Get to know your customers and withtheir loyalty. Kogan Page Publishers.Skinner , M.,(1990). Marketing (F ed). Houghton Mifflin Co.Swarbrook,J; and Horner, S.(1999) Consumer Behaviour in Tourism. Oxford: Butterworth. Heinemann.Tregear, A, Mcleay F and Moxey, A (1997), Sustainability and Tourism Marketing: Competitive orComplementary? In tourism and Sustainability, CAB International.Trout, J and Ries, A (1982), Positioning: The Battle for your mind, Me graw Hill ProfessionalVarvaressos, S & Soteriades,M (2005), Tourism Services Marketing: Evaluation approaches to theparameters market, quality and price. Review of Economic Sciences.36 Weaver, D & Oppermann, M., ( 2000 ). Tourism Management, John Wiley & Sons Australia Ltd.World Economic Forum (2008). The Travel and Tourism Competitiveness Report. World Economic ForumGeneva.World Travel & Tourism Council (WTTC) (2007a) Executive Summary: Travel & Tourism, Navigating thepath ahead, The 2007 Travel & Tourism, Economic Research of the world. Travel & Tourism Council(WTTC) and Accenture.World Travel & Tourism Council (WWTC) (2007b) Executive Summary: Travel & Tourism, Navigating thepath ahead, The 2007 Travel & Tourism, Economic Research of the world. Travel & Tourism Council(WTTC) and Accenture.World Travel and Tourism Council (2006) Competitive Monitor.Vogt, C.A., and Fesenmaier, D.R (1995). Expanding the Functional Information search model, Annals ofTourism Research.Zeithaml,V.A (2000). Service Quality, Profitability and the economic worth of customers: What we knowand what we need to know . Journal of the Academy of Marketing Services.Zikmund, W., and Michael, D., (2000).Effective Marketing : Creating and keeping customers in an e- commerce world (1st ed), South-Western College Publications.37 QUESTIONNAIRE: EMPLOYEES IN TOURISM INDUSTRY MARKETINGDEPARTMENTDear respondentsI am a fourth year student pursuing a bachelor’s degree in sustainable tourism and hospitalitymanagement in Dedan Kimathi University of technology carrying out a research on howeffective the marketing strategies employed by Aberdare national park are. I kindly request for your opinion and participation in the study, by responding to the questionsadministered below and I wish to make an assurance that this study is for academic purpose onlyand the information provided here will be treated with utmost confidentiality. Kindly fill in thequestionnaire.Yours sincerely 1 Age 25-30 {}31-40{ } above 40 {}2 Marital status male { }or female{ } 3 Do you have marketing strategies yes { }or no { } 4 Which are the marketing strategies do you use? TICK ALL APPLICABLE 1. Process of service delivery { }2. People involved in marketing { }3. Promotion { }4. Pricing {}5. Others..........................................................5 Who are your real competitor? (a) Nakuru national park {} (b) Mount Kenya national park { }(c) Meru national park { }(d) Others ................................................................6 What are the challenges do you encounter during marketing? (a) Identifying the right technology for your need {}(b) Hiring competent employees {}(c) Managing your website {}(d) Securing enough budget { } (e) Others..............................................................38 6. Do you agree that the marketing strategy stated below gets the targeted population? Marketing strategyYes No 1. Social media2. Personal communications3. e- marketing4. Printed media 5. Seminars QUESTIONNAIRE: TOURIST IN TOURISM INDUSTRYDear respondents I am a fourth year student pursuing a bachelor’s degree in sustainable tourismand hospitality management in Dedan Kimathi University of technology carrying out a researchon how effective the marketing strategies employed by Aberdare nationalI kindly request for your opinion and participation in the study, by responding to the questionsadministered below and i wish to make an assurance that this study is for academic purpose onlyand the information provided here will be treated with utmost confidentiality. Kindly fill in thequestionnaire.Yours sincerely SECTION A;Age; 20-25{}, 26-30 {}31-35{}Marital status male {}or female { }City; 1.Nairobi { } 2. Kisumu { }3. Mombasa { }Outside Kenya { }Others ........................................................................................................1 How did you know +about Aberdare national park. 1. Through social media { }392. Through printed media {} 3. Through personal marketing { } 4. Through word of mouth {}Others ..................................................................................3 Do you get any challenge in accessing aberdare national park website? Yes[] orNo { }If yes wich ones............................................................4. Which products did you receive at Aberdare national park?1. Game drive()2. Nature walks( )3. Accommodation ( )4. Camping ()5. Process of service providedprocess yes noActivities are are provided towards customer satisfactionLinks in the distribution channel are well augmented6. Which are the pricing strategies used? TICK ALL APPLICABLE1. Price negotiation ( )2. Competitor based price ( )3. Price commiserates to services offered ( )4. Pricing strategy is cost based ()7. Which are the offers at Aberdare national park?1. Discounts ( )2. Happy hours()8. How would you advice kws to market Aberdare national park?(a) Through direct selling (b) Through internet (c) Through brochure40 "

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