"FUTURE OF SHOPPINGTable of ContentsIntroduction ................................................................................................................................ 3Task 1 ........................................................................................................................................ 3Task 2 ........................................................................................................................................ 4Task 3 ........................................................................................................................................ 4Conclusion ................................................................................................................................. 5Reference List ............................................................................................................................ 6IntroductionThe trends of shopping have grown through serious changes since the last few decades. Thephysical shopping has more or less diminished as the online brought many options to choosefrom. This assignment focuses on the future of shopping based on the case study of DarrellRigby.Task 1Physical shopping has proved disadvantages to the working gender as well as the teenagestudents who fail to visit the market and complexes due to their busy schedule. This somewhatmakes the online market flourish their business, the reason is the products are just a click away.Wolfinbarger et al. (2010, pp. 37) stated that shopping is a fun activity that relieves stress andmakes one happy in this monotonous and corporate life. If seen economically, the digitalmarkets have upscale the rate of profits and sales in comparison to the set up market structuresin the street. Zhou et al. (2013, pp. 41) expressed that industry moves fast when people take thehelp of social media. Internet has become a profitable platform for the entrepreneur to sell theirgoods. The reason is obvious. Social media helps everyone to increase the visibility of thewebsite and the items sold. Statistics suggested that e-commerce sites have expanded since last 5 years and the revenuehas risen to almost 10% in UK itself. One has to search for the exact shop to get the exact outfit,and if they fail to provide the latest collection, the customer has to keep up her shopping spiritand visit the store once the outfit is available. Some considers it a long and enduring process,and is not suitable for the one who lacks time in their life. Prior to the online framework, the entrepreneur managed his business through newspaper ortabloid advertisement but with the invention of the smartphone and tablet has made internetusers rise to a steep level. As long as individual head for the stardom in the corporate field, theywill find less time for other leisure. Whatever one needs, can opt for internet. Whether it ispurchasing household items, or electronic gadgets or dresses of one’s choice, internet makeseverything possible. Social media business is upsurging and it is globally accessible. Accordingto Khalifa and Liu (2014, pp. 789) people are finding more and more choices on social media fortheir business and the strategies they apply for marketing brings more and more customers to their sight, making them earn huge profits. Online shopping centers like those of Amazon.co.ukhave millions of customers using their products.Task 2According to Hsiao (2010, pp. 90) digital shopping definitely has an upper hand over thephysical shopping. Firstly, the most advantageous part lies for the online markets are that theydo not have any scarcity of options. If the customer does not succeed in getting his/ her outfit,they may find it in other website, may be with a better discount. Secondly, majority of websitesprovides huge offers, discounts, coupons and codes for their customers with no tax deduction.As per Giacosa (2011, pp.440) the entrepreneur understands that low cost will attract hugeaudiences and will double their sale. In physical shopping this needs to be done in an elongatedprocess and long hours. Thirdly, online stores have easy use of method. One can simply fill hershopping cart by sitting at her couch in her leisure days. The convenient payment procedure,product description and reviews also influence buyers to go for online procedure. Last but notthe least a single digital store has room for all. In physical shopping, a single store does notcontain apparel, footwear, furniture, home décor, gadgets, accessories and other necessities.On the other hand, online outlets have made everything possible and accessible under a singleroof.Task 3The emerging concept of conventional entrepreneurs settling on digital technologies andomnichannel will completely change the definition of physical shopping. As opined by Markham(2012, pp. 244) the first and foremost thing that is needed to embrace is the reality of thetechnology. People are becoming more and more addicted to internet, and this is encouragingthe retailers to take their business to the next level. In the near future, the traditional physicalstores will certainly use smart methods and technologies, for instance, pop up dressing rooms,apps for demonstrating videos, designed fitting rooms, mobile checkout, electronic receipts, andfree delivery to home. Certain store has already adopted these steps like Sephora, Apple,Anthropologie, Blloomingdale, Macy’s and many more. Saastamoinen (2011, pp 13) mentionedthat being able to use this concept, the omnichannel retailers are finding it easy to gather new buyers, make them stay longer, try new codes and boosting their sales.Apart from this notion,the clinical-trial-style methodology has been on the news where retailers are opting for betterand expensive physical development. The stores try to retain people possessing tactical ideasand innovative techniques that prove to be helpful for the sales. Upgrading the employmentprocess, will bring more effective plan to keep the profit going. Companies like UK pharmacychain have created software to organize groups and eliminate various unwanted disturbance.Popkowski (2010, pp. 501) mentioned that to bring more creative structure to the company, theentrepreneur should choose desktop conferencing, messaging, crowd sourcing, and otherstrategies to make the employees work from home if not present. Many stores have gone for theexecutive programs and training facilities to enhance communication skills, financial expertise,managing capitals and other collaboration. There should a given space for individuals with newthinking and new acuity, who knows how to manage work quickly and efficiently.ConclusionThe past trends of shopping have shown people’s interest to visit stores and purchase, but withthe growth and development of e-commerce markets, online became the convenient method ofshopping. Physical shopping has different outcomes and benefits, yet the future states that it willstructurally break if not embraced digital technologies.Reference ListGiacosa, E. (2011). The social shopping phenomenon: critical aspects and economicaladvantages for buyers, sellers and mediators. IJAR, 3(7), pp.437-442.Hsiao, M. (2010). Shopping mode choice: Physical store shopping versus e-shopping.Transportation Research Part E: Logistics and Transportation Review, 45(1), pp.86-95.Khalifa, M. and Liu, V. (2014). Online consumer retention: contingent effects of online shoppinghabit and online shopping experience. European Journal of Information Systems, 16(6), pp.780- 792.Markham, J. (2012). The Future Of Shopping. Basingstoke, Hampshire [England]: MacmillanPress.Popkowski Leszczyc, P. and Timmermans, H. (2010). Experimental choice analysis of shoppingstrategies. Journal of Retailing, 77(4), pp.493-509.Saastamoinen, J. (2011). Competition in Online Comparison Shopping Services. InternationalJournal of Online Marketing, 1(3), pp.1-16.Wolfinbarger, M. and Gilly, M.C.(2010). Shopping Online For Freedom, Control, And Fun.California Management Review, 43(2), pp.34-55.Zhou, L., Dai, L. and Zhang, D. (2013). Online Shopping Acceptance Model-A Critical Survey OfConsumer Factors In Online Shopping. Journal of Electronic Commerce Research, 8(1), p.41. "