"Business Report: Analysis ofsocial media impact on Peters,Australia1 Executive SummaryThis report is hereby presented with simple intention of finding out through analysis - theimpact social media has business. The business taken here is that of Peter‘s Australia which aleading Australian brand of ice-creams is.The report states the findings of analysis conducted on its website and various social mediaplatform linkages the brand had on its website. Side by side, a conclusion was drawn basedon facts and findings collected. The methods used, were mostly social media tools andpersonally visiting their business pages to collect data. The findings came out to be substandard performance of Peter‘s on social media platforms.Some recommendations based on the lags were drawn and hereby presented.Table of ContentsEXECUTIVE SUMMARY 2INTRODUCTION – PETER’S BACKGROUND 3WEBSITE ANALYSIS – PETER’S LINK TO SOCIAL MEDIA 4CONCLUSION – WHAT DOES IT LOOK LIKE FOR PETER’S ON SM 8PLAN OF ACTION – PETER’S NEEDS TO PULL UP ITS SOCKS, WHAT COULD IT DO? 9RECOMMENDATIONS – A BIG TASK FOR PETER’S 16APPENDIX 17REFERENCES 202 Introduction – Peter’s backgroundThis report is prepared to present the impact of social media usage by Peter‘s in Australia onits business. The report shall examine their online presence on various platforms and howdoes it impact them - in terms of product showcase, raising curiosity and core businessoverall. It shall also investigate their own primary reasons for using social media related towhich activities are done most by this organization on social platforms. By doing this, the report attempts at finding out if social platform usage is provingbeneficial? are they missing something? Or, if they are doing something possibly incorrectlyto maximize effects? Various social media tools were used to find out answers to thesequestions.To begin with, Peters Australia is synonymous with culture of Australia. It is an ice-creamcompany and since 1907, has been serving ice cream to Australians. It was founded by FredPeters and is known as Peter‘s Ice Cream or simply Peter‘s after its founder. It‘s corporateheadquarters are in Victoria, Australia. As per its website, there are about 28 brands underPeter‘s being served to Australia. The brand is now owned by a French company based in UK(PAI Partners) R&R Ice cream.3 Website Analysis – Peter’s link to Social MediaTo begin with, the report shall state the findings after analysis of the website to check socialplatform linkages.The website iswww.peters.com.auThe main page looked peppy and colorful with rolling adverts of their various products suchas Peters Original Rainbow, Peter‘s IcyPole, Connoisseur Japanese Matcha Green Tea,Peter‘s Drumstick etc.On rolling down, right at the bottom left of the page, there is a =Connect with Us‘ section,with logos of Facebook and YouTube. These; are the only two links available representinglinkage with social media.Upon clicking the Facebook link, it took straight to Peter‘s Facebook profile. The last postst updated was that of April 21 , 2017. The page showed that it had 36789 people who likedtheir profile and 36445 people who followed them. It also said that it had 81% response rateand typically replied in 24 hours to messages. In the =About‘ section, it was mentioned thattheir page was monitored only during business hours from Mon-Fri. In the story section,Peter‘s chose to warn the users of posting defamatory and objective content. There wereseveral pictures in timeline photos, mostly product picsand some fan reviews throughpictures. There was 1 post on their ?Make a wish? foundation. However, nothing concrete.There is a link on their Facebook page of Instagram feed. On checking, it was found out that=petersfrostyfruits‘ was a handle apparently owned by Peter‘s which posted images of =frostyfruits‘ a product of Peter‘s. Other than that, there were 2 videos also posted on their Facebookpage about their products.On following the link to YouTube, it was found out that, a YouTube page -https://www.youtube.com/user/Petersicecreamaucame up. About 10 videos came up allcommercials of their products. The most recent upload was 2 years ago. There were 158subscribers.A free online tool was used to analyze the Facebook fan page of Peter‘s 4 A screenshot is below:Kindly refer to the Appendix section to find the report that was generated for the FaceBookFan page report.The same was done for their Instagram handle–=petersfrostyfruits‘ as well. Please refer toAppendix to check the report.Instagram is mostly used for posting pictures and the handle was used to post people usingtheir products or promotions. They had about 67 posts, 489 followers on it. LinkedIn was also checked to find out Peters presence and indeed even though they have notprovided a link on their website, their last update was done approximately 4 months ago onLinkedIn. They have about 1783 followers and 196 employees listed themselves for Peter‘s.Most of the posts were about products, however, there was one team picture as wellshowcasing their win as =Supplier of the Year‘ third year in a row. On clicking on jobssection, not a single job post was found, which again affirmed the fact that they were usingthe social media platforms only for promotion of their products.Twitter was also checked to find business listing by name of =peter‘s‘, =peter‘s Australia‘,peter‘s ice-cream‘ etc. however it did not yield anything. 5 "