"“Advantages and disadvantages of usingsocial networks in business in tourism”IntroductionThe project aims to bring focus on the advantages and the disadvantages of using socialmedia for marketing specifically in tourism sector.Today, sales has become a topic relevantto behavioural science, many studies have revealed that most of buying decisions may be justbased on psychological reasons rather than rational thinking, cost and benefits analysisetc.Burst of social media has increased competitiveness in tourism industry. Businessopportunities are more than how the industry has responded though. The tourism sector is justwaking up to the power of the social media.Along with a smart phone, savvy English, blingphotos and well-dressed people, travel diaries have popped up on every platform of socialmedia (Bryman and Bell, 2015). The powerful combination of social networking and socialmedia has been the most dramatic development over recent years.DiscussionsSocial media has been crucial as a game changer in any business.Social media helps practicesocial networking. Posts by avid users gain visibility by all the„sharing? done with networkcontacts who are mainly acquaintances and friends. A single post has potential to spread overmillions and millions of contacts and even their contact and further on. People may like whatthey see and simply talk about it or further „share?. Social media also provides the necessaryflexibility to communicate at personal as well as professional levels. As many people opentheir pages as business pages where along with the flexibility to answer informally and actinformally professional advices or suggestions are freely shared, content as well asknowledge is shared(Bryman and Bell, 2015). "