"ABOUT JITENSHA | bicycle |We work with customerOur bikes are a bold statement of personal style and culture, createdwith passion. We started as a company of riding enthusiasts on aquest. Not just to design the ultimate bike, but one that couldachieve the best value in the industry.We recognise that the decisions we make about our bikes have avery real and lasting impact on the environment. As an outdoor recreation companywhose existence is intimately linked to the exploration and enjoyment of playgroundearth, lessening our environmental impact and conserving resources is essential of ourcompany philosophy.Our VisionWe deliver what we promiseJITENSHA will be the best of the bicycle riding community in Australia through customersatisfaction and social responsibility. Our vision is not only provide superior service, butpromotes personal benefits of riding a bicycle. We desire to inspire and support a cyclinglifestyle and culture. As an outdoor recreation whose existence is linked to theexploration and enjoyment of playground earth, lessening our environmental impact andconserving resources is central to our company values.Our MissionWe are committed to providing high quality servicesJITENSYA dedicates to produce only-one product exclusively designed for respectivecustomers.Because there are so many different purposes and possibilities, there are a lot of choicesto make. It can be overwhelming trying to decide what fittings and braze-ons to include,what tire size, and what components to use. There are so many ways to make choices thatconflict with one another or compromise the strength or handling of the bike. We workwith you to help you make the best choices and end up with the best bike for yourintended purpose.Our Product We are confident that our experiencesSafety is first priority. JITENSHA is introducing a high-standard quality of product with the safety.We operate a Carbon Fiber Crash Replacement Program to make it easy and affordable toreplace damaged carbon parts. Although carbon is arguably the strongest material used in thebicycle industry, it's important to remember that it reacts differently as a result of major impactsthan aluminium, steel or titanium. It can be embracing our Safety First priority.Our DesignWe produce with style & safetyThe frames are designed by Yuka Nishimura and built to herspecifications by frame builders in Japan. These range from limitedproduction to full custom models, though all are highest standards.Over the twenty years we've been in business we've designedeverything from traditional steel racing bikes to sport touring,tandems, and full-on touring bikes with racks, fenders and lighting. Company StructureWe are diversified company with 20 years’ experienceJITENSHA Limited Corporation has established in July 1995 as whollysubsidiary of Mikes Bikes Ltd. JTENSHA Ltd based on Australia is bicycle and cyclingproduct manufacturer and distributor under brand names JITENSHA.JITENSHA bicycle are marketed through dealers 1,000 across US, Canada, Europe andAsia as well as distributors in 40 countries worldwide.OFFICE BEARERS We are a dynamic team with high performanceDirectorJoann Jorge(11201429) Master of Business administration, Bachelor of ITProduction Maneger Yuka Nishimura (113006310) Master of Product Design and Management with 10 years experience inproduction industry. Market StrategyJITENSHA will be promoted as a premium brand in the road and mountain bike categorymaintaining the price 12% higher against the recommended retail price. While in the youthcategory, JITENSHA bikes will be competitive both price and quality with a target market shareof at least 60%. Since the youth segment is a price sensitive market and to maintain the brandimage, price will be 8% higher against the average market trend.Marketing ModelMarketing support will be based on 30% of the company’s profit with greater emphasis insupporting the retailers. This model will incentivised the retailers in stocking our product. 10%will be allocated to the retailers, 8% for television, 8% magazine and 4% will be allocated forInternet advertising.Budget Allocation Per-Product CategoryBudget allocation will depend on the success of each product category. However, we forecastby the end of year the mountain bike and the road segment will be the cash cow of JITENSHAdue to its profit margin while the youth segment has the potential to be a cash cow. Budgetallocation is forecasted to change by year 7-10 with more emphasis on the youth segment dueto its forecasted profit potential. USE LONG TERM BUDGETSFocus on the future and avoid getting bogged down in day-to-day operations. We will have a short- term budget, such as a quarterly or yearly, but long-term planning is necessary. A budget strategyallows us to map out finances for three to 10 years ahead. Long-term budgeting stimulates cost- consciousness and helps keep managers focused on profits. It's also crucial to include employeerewards and allow funds for equipment upgrades in the budget. Advertising for MagazineMountain bikeREDEFENCE YOUR RIMITREDEFENCE YOUR RIMIT "