"• Social Responsibilities: Endeavor to advance social goodness and counteractsocial damages through the research, open inspiration and training and support.• Legality: Take after the laws and know them in the first step of the research. Theadministration and institutional arrangements to be fulfilled and agreed. And startthe research with accordance of government and organizations policies.• Non-Discrimination: Maintain a strategic distance from the oppression any personin the sense of sex, ethnicity, and race and by different variables which don'tidentify with their logical skill and uprightness.3.8 Questionnaire DesignThe survey will be designed by considering the information and by considering the respondentsfor the research. As the point identifies with the F&B business the survey will be surrounded byneed. And the questionnaires will be relevant to the under research industry and also will be easyand cleared for respondents.CHAPTER 44.0. Data AnalysisThe main purpose of this project is to evaluate about the business proposal to open a new fast- food restaurant in Peshawar, Pakistan. Under keeping in mind about the main factors of businesssuch as; marketing, Service quality, Food innovation and human capital.For this study were utilized two research methods; 1 primary research and 2 secondaryresearches. In term of secondary research searched the data for this study collect from articles,books and journals. And for the primary research, twenty two questionnaires was prepared thatwas sent to the people of Peshawar city through the Google form.This survey form was sent to 120 people of Peshawar. And only 92 persons was respond on thissurvey. Survey began with filtering questions such as; Age, occupation or monthly income etc.Q1. What is your Gender?Figure: 4.1In this research total 92 people respond in which participation of male and female was 88.80 %& 11.20% respectively. In Pakistan mostly males work in offices and they spent their most timeoutside and eat food from restaurants. That’s why mostly males take part in this research.Q2. What is your Age? Figure: 4.2In this project almost all age groups take part. But mostly participations were from 19-25 and 26- 35 age group 37.20%. Younger and employees of offices are found of fast food. And 36-50 agegroup participations were only 18.20%. The remaining two age group below 18 and 50+ agegroups take part in this research 5.70% & 1.1% respectively.Q3. What is your Occupation? Figure: 4.3Respondents in this research were mostly students and their participation average is 50% of thissurvey. It’s a good thing from students and our restaurant location is also near to main marketand Peshawar City University. 47.70% contribution was from employees and nowadays mostlyemployees eat their lunch from out sides. House wife and own business both respondentsparticipations was 1.10% in this survey.Q4. Do you enjoy fast-food? Figure: 4.4In questionnaires was asked to respondents that they enjoy the fast-food or not. And 93.4%respondents answer was yes while only 6.6% respondents was say no.Q5.How often do you eat fast-food? "