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Nokia to Launch Aluminum Bodied Lumia 920 Successor in 2013

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  • "ContentsNOK, MSFT, AAPL, GOOG, RIMM .................................................................................................................. 2Nokia Lumia 920’s Successor, ‘Catwalk’ ............................................................

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  • "ContentsNOK, MSFT, AAPL, GOOG, RIMM .................................................................................................................. 2Nokia Lumia 920’s Successor, ‘Catwalk’ ....................................................................................................... 3Nokia Lumia 920 Is a Successful Device ........................................................................................................ 4Nokia Has Tough Competition ...................................................................................................................... 5Conclusion ..................................................................................................................................................... 6 NOK, MSFT, AAPL, GOOG, RIMMThe Verge reported on Thursday that Nokia (NOK) is all set to launch its next flagshipSmartphone made with an aluminum body. By using the same material that is used to buildiPhone 5's body, Nokia will be able to manufacture Lumia 920's successor in a thinner andsleeker build. However, the question that bothers every investor is, if this is really going to helpNokia, and if they can hope for a rebound in 2013. In this article, I shall analyze if the newsmartphone will help Nokia to change its flagging business and increase its margin by the end ofthe year. Nokia Lumia 920’s Successor, ‘Catwalk’The company has not revealed official details about Lumia 920's successor but it is codenamedCatwalk. At this point in time, all that we know is that it will be slimmer and sleeker, thanks toan aluminum body. A tech reporter predicted that the successor will have similar specificationsto Lumia 920 and run Microsoft’s (MSFT) Windows Phone 8. The most important scoop is thatNokia will depart from its traditional polycarbonate body and use aluminum for its construction.Aluminum bodied Nokia Catwalk will win over those who found Lumia 920's body 'too plastic'.Moreover, the idea also is to compete with Apple's (AAPL) iPhone size and weight. Lumia 920,which had a polycarbonate body, could not compete with iPhone 5 in the form aspect.Lumia 920 was successful too, and Nokia reported that all of its Lumia 920 devices were soldout in just 20 minutes in China, the largest smartphone market in the world. The Lumia 920comes with a 2,000 mAh battery, 4.5-inch PureMotion HD+ display and wireless chargingsupport. It is also $100 cheaper than Samsung Galaxy S III, at $450. Apple's iPhone 5 costs $650unlocked.While Nokia Lumia 920 is doing especially well in its core markets such as China and India, italso fared well in Europe and the United States, where it was the top seller on Amazon (AMZN)and also the top model sold by AT&T (T). Nokia will also join hands with Verizon (VZ) tocompete with Apple and Samsung, which it successfully has done so. Most people were initiallyskeptical about Nokia's Windows Phone 8 devices as it was assumed that Microsoft’s mobileplatform lacked applications. However, with more than 150,000 applications and counting,Windows Phone 8 is the 3rd largest mobile device platform for developers after Apple's iOS andGoogle's Android. Both Google Play and Apple's iOS App Store have about 700,000applications.Nokia Lumia 920 Is a Successful DeviceWhile Lumia 920 is a formidable device that has fared excellently in the market, and itssuccessor Catwalk could compete with iPhone, there are still a few doubts in investors’ minds.Most are concerned about Research In Motion (RIMM)’s new devices that will run on BB10.Analysts believe RIM can make a dramatic comeback if it manages to convince users that it stillhas some mojo that can give other device makers a run for their money. Nokia CEO Stephen Elop has been particularly proactive in stopping the decline by honestlyadmitting that the company must change if it wants to stay in business. He was crucial in thecompany's decision to abandon its Symbian software and opt for Microsoft’s Windows Phone 8.At the end of the day, Nokia's devices are creating a niche for themselves as sturdy devices thatare cost-effective, but run on Windows Phone 8, giving access to almost all the importantapplications that one could use on iOS or Google’s (GOOG) Android.It is also remarkable that Nokia has gained almost 130% after dropping to a low of $1 per sharein July. It currently trades at $4 and has a price to sales ratio of 0.37 and a dividend yield of 6%,which is tempting, as Leo Sun rightly puts it.Nokia Has Tough CompetitionApple has faced quite a lot of problems because of its Maps application, and Nokia's strength liesin its excellent maps software. However, Nokia needs to depend on Microsoft’s Windows Phone8 for software while Apple has its own iOS and 700,000 applications in its market place.Google's Android will continue to be the most popular operating system throughout 2013because of the sheer number of manufacturers that use it. Samsung, LG, HTC, Sony (SNY) andmany other device manufacturers run their devices on Android. Moreover, Google Maps areimmensely popular. "

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