"In fast food business has need the supplier of chicken, vegetables and soft drinks etc whichare provided these all things on time.Secondly has needed the supplier for the fast food restaurant cleaning, chair tables and for agood ambience.Here are few other channels of MFC for facilitate to our valuable guests and consumers.• Marketing through TV ads, Social media and holdings.• Online orders through apps and free delivery service.• Through direct contacts with consumer by dividing broachers.• Reservation through online system for din IN.5.1.5. Relationships:For fast food business is need to build up a good relations with their customers. Becausewithout good relationships with your guests cannot run the business for long term. Here arefew key points for good relationship with consumers.• Build good relationships with consumers by offering good service and high quality food• Encourage the regular customers on their re-visit by giving discount etc.• To make a friendly environment for good customer service.• Promotion & coupons.5.1.6. Key activities:Key activities are most important for any new business survival or success. Because throughthese activities can find the major problems of business and can removed from business line.Such like as• To hire the Head chef whose has the experience in certain food.• Find the good suppliers for fresh vegetables, chicken and for other raw material. Whichcan deliver these things on time?• Innovation in food quality.• Highly motivated staff, waiters and waitresses.• Innovation in food variety. • Awareness about food ingredients.5.1.7. Value Chain resources:The main valued resources which provide a smooth running to fast food business. In whichcan be;• Head Chef.• Record keeping of materials.• Operational manager.• Kitchen accessories (Equipment).• Restaurant serving staff.• Home delivery staff.• Suppliers.• Marketers.5.1.8. Identity:MFC will make it identity by serving the different varieties of food with high quality and byproviding a quality service to their valuable customers. Along this MFC will used differentmarketing tools for good identity such as; by providing bundle offers, good advertisement orby different promotions etc.5.1.9. Cost Budget:As fast food business is very simple to run and for it has needed the kitchen accessories, landand other expenses for restaurant ambience etc.• Total fixed cost per annual Rs. 5,74,500st • Variable cost 1 year Rs.2,31,500st • Revenue 1 year• Payback period 5.1.10. Stream Revenue:In stream revenue came the daily sale of fast food by consumers. And other side thereservation for parties, anniversaries and meetings are also will increase the revenue of MFC. CHAPTER 66. Business PlanA business plan plays a crucial role in success of new and existing business. Because inbusiness plan to know about the path way of business success. In business plan hasincluded the mission and vision statement of the business, purpose of new business,marketing plan etc. because these all things are supportive to business to attract theconsumers. Business plan is a clear route of every business for it growth anddevelopment.6.1 Vision Statement:Vision statement of MFC is about the future to expand its business around in Pakistanand become the modern by offering delicious burgers, sandwiches, pizza and drinks bymaintaining a good & standardized service.6.2 Mission Statement:To served every customer with high quality service to be a professional and create afriendly environment for every guest. To keep up a perfect, prosperous and well managesetup for our valuable customers and team. To served the high quality food to our guestwith quality service on valuable price. To make sure that treat to all the customers andour team members nicely with dignity and respect as they deserved. To every customersays thanks that they gave chance to serve them. By keeping up with these objectives ourbusiness will make a good profit. And also will give rewards to our servers.6.3 Objectives: MFC main objectives are following given below;1 The basic objective of this company to provide the high quality food and goodservice.2 Second objective is to fulfill the customer satisfactions by offering varieties of foodand drinks.3 Every year 10% to 15% sale growth will increase.4 Gross Margin will high.5 Fifth purpose of MFC is to bring more customers through the marketing plans suchas; advertisement and promotions 6 Sixth Objective of this business to eliminate the issue of obesity in our society.7 The Seventh object of company to expand their business by maintaining food qualityand service.8 Last objective of MFC to give incentives and bonuses to our staff and employees asthe reward to keep them motivated.6.4 Marketing Plan:In marketing plan include how to introduce the company or product in the market. Becausemarketing tools are also an important key for the success of business and product. It is a channelto show the products to customers. For marketing plan has investigate about market what is thetarget market and segmentation of markets and what are the threats for their business. Marketingis actual way which helped to product to showcase to customers.6.4.1. Segmentations, Targeting and Positioning Market segmentations is known as the dividing the broad area into the smaller parts or marketsand smaller segment are help with effectively and efficiently to know about the common needsand demands of certain are people about the service and products. In market segmentation has completed on base of four stages, Demographic, Geographic,Psychographic and behavioral.With geographic point of view, MFC can target to local customers of Peshawar city. And fastfood is famous and trendy food all around the Pakistan. People are known well about the fastfood. And main hub of students and public place is suitable location for MFC and has greatopportunity to extend the market shares. From Demographic point of view in Pakistan has national language is Urdu while in Peshawararea Pashto is common language. But the residents of Peshawar areas also can understand andspeak Urdu language. And all the advertisements will lunch in Urdu. On other hand the postersand big board will dispatch on the main roads. Which will attract to fast food lovers, Who wantsto eat the variety of food with high quality service and ambience. Along this the new brand hasto focus on its positioning as well economical in the market. In Peshawar areas mostly people arebelong to middle class and they easily attracted toward fast food. From Psychographic aspects; the middle class and lower class people are main target of ourbusiness. Because mostly they go out for visits, shopping and they are found of fast food.With behavioral point of view; the targeted people are like different tastes and varieties in thefood. According to the consumers need company has to focus on the variety, quality and taste offast food.MFC will make it place in the market by itself by offering the varieties and high quality ofnutritional food to their valuable guests with high class service. MFC will make it strong positionin market through offering free home delivery, discounts and buy one free one promotion. 6.4.2 Marketing Mix:In marketing mix comes the 4P`s. In these 4P`s include product, price, placement and promotion ProductMFC will offer hygienic and nutritional fast food which will help to build up the brandpositioning. For the advertisement MFC will use different medium such as; Social media, Radio,and TV ads etc. MFC will serve fast food with the competitive advantage of high quality andeconomical price of fast food.PricePrice of MFC fast food will be reasonable for every valued consumer. Price will be low ascomparatively to other competitors in the market. With the low price MFC will catch up andbring the customers to their restaurant. PlacementMFC will locate at Al Hazer Chock of Peshawar city. Because Al Hazer Chock in hub of cityand there has the university and other schools & colleges. And also is a public place on the mainroad.PromotionMFC will catch the market through different promotions like buy one-free one. The pamphletsand broachers will divide in the main area and markets of Peshawar for more publicity. Forpromotion publicity will use other mediums like local newspaper, Radio and social channels etc. "