"high trafficked websites, the search engine ranking is more biased towards betterment. Thefirm should aim at registering website with directories like Yahoo and Open DirectoryProject. When FMCG sector is brought into effect, the websites will have divided directionson either side. For instance, products like apparels are more likely to be directed by heavytraffic websites but products like toothpaste are not. Similarly, perfume websites (hyperlinks)are observed on various websites. However, the other products should learn from thesuccessful product models and strategise to compete in increasing online consumers.Internal Links: Sitemap and easily accessible navigation options will certainly help thevisitors to locate different features conveniently. For instance, www.colgate.com iscomparatively easier to understand as compared to the popular apparel websitewww.nike.com. The comparison though is of different line of products but the Internet is notmainly about products but about services and hence promotion. The better websites should beconsidered as the learning point and hence should strategise accordingly. The website shouldassure of the longer stay of consumers to successfully delve its needs and hence deliveringthe best information it is looking for. (Jack Shephard, 2009; Nov 02) Further, creativelyhandling this task would prove beneficial. Unilever possess a creatively linked website thatwould certainly make it customers to investigate deeply into its contents.Meta Tags: Sub topics of the various features varying from home to product features andpress release is what an e-marketer should focus upon. The research guides that the content ofa website is more accurately described with the help of Meta tags. Retailers like Tesco,Sainsbury`s and LIDL increases the response rate of online consumers due to their ease ofunderstanding the website content. For example, the online content of www.tesco.com can beeasily accessed by consumers due to its convenient Meta tags on its website.INTERNET MARKETING MIXAs argued earlier, thehigh rate of increase inonline shoppers requires thefirm to undertakesteps to deeply understand itsusers and how they behaveonline. Various researches areconducted to identify theeffects of Internetmarketing. However, practitioners had distinguished dimensions in the identification process.(Chaffey et al., 2000; Cronin, 1996; Hoffman, et al., 1999) Further the Internet marketingimplications is also considered by many. (Bennet, 1997; Cronin, 1994, 1996a)Internet plays a crucial role as a marketing tool benefitting consumers with a higher value inthe form of information and at the same time, making firms to achieve its goals. (Deloziar, 1976) However, the results heavily depend on the way the elements of marketing mix areperceived. Therefore an e-marketer must efficiently adopt rather develop a set of marketingmix strategies to effectively interact with consumers. As acknowledged by Lindy Upson(2008; June 11), the brand association perceives the consumers to make the purchasedecision.E-product Strategies: The tangible feature is disappeared in case of online products. Onecan feel a product by visiting a store but cannot in case of online buying. Despite of this, theonline trend of shopping has a positive slope. The FMCG sector may not have a great deal toemphasize on the product information but on the brand due to the limited purchasingbehaviour towards the products. For instance, one may not buy Nike on account of itsfeatures but due to the consumers` association with the brand. As argued, the digital mediacertainly is advantageous in terms interacting with consumers through brands. (JustinPearse, 2009; August 13) However, the same is difficult to be applied to packaged foodswhere consumers may consider factors like price, quality and thus the brand.The products should also be auctioned in such a manner so as to convince consumers toprovide with supplementary products. The electronic sector is found to be competing well interms of offering ancillary products. For instance, the consumers may be offered to buyprinter cartridges along with the machine at a cheaper price. Similarly, the supermarketsonline persuades consumers to enhance their purchasing under the promotion activities.Further, the more fragmented FMCG industry, should offer the product customizationfeature. www.nike.com can be stated as a successfully developed website providing itscustomers to customize their trainers by accordingly designing them before they get into purchasing decision. As expressed by Avlonitis and Karayanni (2000; 445), Internet is theplatform where the customer needs can be discovered faster and thus provide the bestpossible value to them. Thus, it makes it necessary for marketers for assessment of relativebenefits of own goods and services. (Quelch and Klein, 1996) Further, the after sales pointneeds critical evaluation which is one reason of inefficiency of the Internet usage in FMCGsector. Despite of not being a digital product, Internet can still be proved advantageous tostreamlining their businesses. (Wilson and Abel, 2000)E-Price Strategies: The traditional modes of pricing are different in comparison of theconventional pricing strategies. The former was more inclined about finding costs and thusthe consumers` willingness to pay and thus considering the competitors pricing. The onlinestores have led to waive off of various costs like store costs and staff costs and thus puttingpressures on traditional retailers by enhancing the competitiveness of pricing. The advancedconsumers search for the most convenient way and Internet is found to be one source wherethey can grab the best deal by clicking a button.The growth of online auction is another advent of the superhighway technology.www.ebay.com, a distinguished platform gives an opportunity to both buyers and sellers tocrack various deals online. FMCG should learn from the success and failure factors ofdifferent online businesses and hence develop methods for implication. Price strategy is influenced by a great degree by Internet and consumers are well aware ofprices of different products with the help of it. (Poon and Jevons, 1997) The manipulationregarding the price differential is now a tougher task for the online retailers as compared totraditional ones. For instance, one may be able to charge a higher price for a basket of goodsdue to lack of competition in a particular geographical area but it is not possible in case of online market. The consumers have an advantage of swapping over to other producer.However, the limited budget towards FMCG products is another challenging task for thefirms in deciding the most efficient price strategy. Therefore, the FMCG firms shouldconsider the purchasing behaviour as well as the consumers may be redundant in looking foranother web-based service. (Chaffey et al., 2000; 136) For example, there are hidden priceslike delivery or packaging charges, in several products that consumers are not intimated whiletheir search which may lead to change in their purchasing decision.E-Promotion StrategiesVarious studies are carried out to accentuate on the promoting strategies via Internet.(Avlonitis and Karayanni, 2000; Hamill, 1997a, b; Wilson and Abel, 2002) If a consumerfinds an offer while searching for a product, the offer aims to persuade consumers to buyfrom them. (Kotler, 1991) However, the Internet is struggling in creating effective onlinepromotion strategies. (Poon and Jevons, 1997) At the same time, the advertising costs arecomparatively cheaper in case of online as compared to offline medium. (Hamill, 1997;Quelch and Klein, 1996) FMCG sector should aim to focus upon a mix of promotionstrategies. For example, a product advertisement can be placed on other websites on the basisof mutual links. However, the traditional advertisement has an extensive advantage over thisis the “Word of Mouth” affect which is possible in the former. (Wilson and Abel, 2002)Internet marketing or promotion techniques become a challenging task when consumers haveto search for different web sites with different content and aspects like image, message andthus its format. A company`s policies should be well defined in context of the Internet "