"First time in the history the business of fast-food was started in America in 1916. Fast-foodindustry is known as the QSR (Quick Service Restaurant) in the world. The fast-foodbusiness first time started by KFC in Pakistan in 1997. After one year in 1998 the McDonaldalso opened its first outlet in Pakistan. Since 1998 to till today 34 outlets of McDonald areopened in the different cities of Pakistan. Nowadays the fast-food is affecting the buyingbehavior of the consumers by its taste, price and easy to prepared. In recent report the fast- nd food is 2 largest industry in Pakistan. And people are becoming the habitual of fast-foodespecially the students, office staff, and youngsters. According to the demand of consumersthe outlets of fast-food are open in the markets, big mall, airports etc. After finding the goodbusiness of McDonald and KFC the locals are also start their fast-food restaurants likeHardees, AFC, Mr. Burger.1.3Business Concept/OpportunityOn a normal figuring in the Pakistan the fast-food business and fast-food trend is going upapproximately 21% every year which implies the development of the fast food business inPakistan is more than 20% on yearly premise which showing it as one of the quickestdeveloping industry in Pakistan as well as even in the whole world also.Fast-food which is cooked and served in very less time is alluded to as Fast Food. The fast food industry in Pakistan is experiencing a raised blast. In spite of savage rivalry,this industry has figured out how to produce income as well as too much and is generallywelcomed by the national masses too. In the recent research its come out that fast foodindustry is the second biggest in Pakistan, with around 169 million consumers. An industrywith such motion has an incredible profit of unexpected development in future also. (Ali,2014)Fast-food chains, aware of introducing well being deliberative innovation, are likewise takingan interest in the exhibitions. "Fast-food chains are gaining income of $26 million every yearfrom Pakistan. (Shah, September,2015)In Pakistan fast food industry is developing year on year at high rate because of advancementand the nearness of multinational chains like (McDonald's, KFC, and Subway). These multinational chains have set abnormal amounts of income era by utilizing market Ledapproach and by altering their menus. In Pakistan, multinational chains are impressivelymore costly, they for the most part are frequented on the grounds that they are viewed as chicand fairly captivating and in light of the fact that they more often than not are much cleanerthan neighborhood diners. Because of such angle there is a quick increment in pattern of fastfood eateries outlets lately. These are 'satellite 'molded outlets which have an almost no or noseating limit framed in non-customary places, for example, courts, office structures, airplaneterminals. And so forth. This is done to give more comfort to the last buyer. There is thesedays in Pakistan as well as everywhere throughout the world feverish employments whichindividuals attempt to cover on day by day normal and tend not to go to spots to eat ratherthey bring in desperation for nourishment. Such situations additionally manufacture the rateof development of an item. In Pakistan, comparative sort of circumstance has been producedover the previous years and individuals are attempting to spare their occupation time as muchas they can. Besides an alternative has expanded because of development of fast food in theclass of eatables and it has turned into a preference for the purchasers of all ages because ofindependent kind of suppers with various costs suitable for everybody. (Bilal, 2011)Numerous consumers see multinational fast food outlets as images of the riches, advance andvery much requested openness of Western culture and in this manner get to be in westerner’sattractions in numerous urban areas around Pakistan, especially among more youthfulindividuals with more differed tastes.Adults as well as youngsters had been fonder of visiting to the fast food outlets for havingsome good times on events like birthdays, results and even social affair parties. QuickService food taste great to those youths, which make them trust that fast food is brisk, simpleand fulfilling as fast food focuses had been making "esteem" suppers for kids that areexpanded in part sizes and turning into a style, as consumers are eating as well as spent agood time at their. (Aysha karamat baig, 2012).The United Nations Economic and Social commission anticipated for Asia that by 2020urban population would be aggregate 50%. So quick food organization had been taking it as achance to serve the developing countries of Asia, like Pakistan that had considered as an alluring area of business sector. "Fast-food in a globalized world" has finished up that food isa medium forever however it has ended up significant speculation for business. (Ragavan,2003).1.4. Objectives of Business Review There are four main factors which are affecting the strategy of the business,• To identify all current promoting/marketing channels adopted by fast-food Businessand to find any better opportunity for marketing through online channels like socialmedia and then motivating, attracting and retaining in the Peshawar market.• To evaluate current quality and service standards/levels of fast-food industry. Tocheck their performance and progress level, key performance indicators and how farthe business has hit them.• To explore about the innovation in fast-food. And bring the varieties of the food.• To suggest the long term HR system and value chain supply. And to find themotivated employees and cost effective suppliers.Other sub objectives will be found out from the information of the study.• To recommend the channels for marketing in the Peshawar for fast-food Business.• To identify about the current service and quality of fast food restaurant.• To bring the innovations in the fast-food like variety, size, flavor etc.• To build a long term HR plan and hired skilled staff and motivate to the workers. 1.5. Research Framework\t MarketingFactorsinfluencing a ServiceFood Qualityfast foodInnovatio restaurant innPakistanHuman Capital Figure 1.5.1CHAPTER 22. Business Review2.1. MarketingMarketing is a good tool for the development fast-food business. In this global world has a bigcompetition of fast-food industry. Through the good marketing channels & strategies can easilycompete and grow.Nowadays a lot of marketing channels and strategies are using for business growth such as; Social media, TV advertisements, Holdings & boarding and in strategies is usingthe market mix for the satisfaction of consumers needs. At here MFC will implement themarketing mix strategy and product, promotion, price and place will be four main 4P, s of MFC.And with great promotion, Affordable price, High quality product and convenient place couldattract to the consumers. 4P, s is known as marketing mix. (Koontz, 2004).Product: Firstly, in fast-food business have two basic needs of the market. To start with, there'sa requirement for a fast food restaurant that produces a great quality, best flavored food,affordable price. As such, there's a most important thing that a great value beyond "cheap".(Abbot, 2009)Service is offered by industry and product is an item. (Kotier et, 2008). Product is like asomething which can be offered to buyers for their intention, or just for consumption. Which willbe fulfilled the needs of the buyer.\t The marketer or producer should be produced real itemaround center item and after that make fabricate enlarged items around real and center items.Center item is center advantage that the customer gets, when purchasing some item. While, thegenuine item alludes to the parts and properties of item like quality, elements, outline, bundling,brand name. Increased item values for extra advantages such like service or installation of thecore or real items. (Kotier et, 1999).Item known as the things and services mix the organization offers to the objective target sector.(Armstrong, 2010)."Item is mix of substantial and impalpable qualities including packing, shading, value, producer'sesteem, retailer's notoriety and company service which purchaser may buy as offering to fulfilledthe needs and service. (stanton, n.d.)Location or situation needs to do with how the item will be sent to the consumers. Appropriationis a key component of location. The strategy about placement will support what channel is themost valuable to an item. How an item is gotten to by the end consumer likewise demands tocompliment whatever is left of the item methodology. (Martin, August,2014)Price: Price which will pay by buyers on the buying any product. Base of pricing can bedifferent like cost-based, competitor-based and consumer-value based. "