"degree. Vital objectives and advancement towards them are pushed. (Heynes, 2000). Inthe meeting the HR manager will share the main objectives of their business to theemployees and motivate to them to achieve the goals of company.7. Performance Appraisal: The single person execution evaluation design has beenimproved as a three-month to month, "staff growth and survey" process with a moretightly concentrate on basic employment achievement components, key executionmarkers/tools and skills. Strangely for the service business, noteworthy accentuation isset on growth of employee. . (Heynes, 2000)8. Key performance indicators (KPI): KPI are measurement tools to analyze theperformance of staff and check their service, Attitude, style of work etc. Keyperformance indicators help to measure the performance to the company goals. (Reh,Feb,2015).9. Reward System: Reward system motivate to employees toward a high performance.Companies give benefits, compensations, appreciation as the reward. Every industry hasdifferent strategies about reward to staff. Sometimes rewards gave on pay basis andsometimes pay in incentives on short term and long term basis. Or it may be commissionor some percentage of monthly sales can divide between employees as reward.10. Motivation: Companies developed their business through motivated employees.Motivation kept up the molarities level of employees and push to them to increase theperformance of themselves and push up business standard. Motivation has different toolsfor high performance and good progress such as; providing the staff meal, break time inbusiness, normal shift hours etc.Cooperate with employees in emergency and always give them a great environment at workplace.Lastly, HR management took care about their employees because they are also assets of theircompany. HRM should bring leadership in employees.CHAPTER 3 3.0 Research DesignResearch design is a complete plan where the research of thesis will conducted. And researchplan is about the procedure of research method and process of the research. The collected datawill be analyzed according to the according to the certain research design.3.1 DATA MATRIXØ Quantitative • Primary data:Human resource relation, Customer relations and service. • Secondary data:Target marketØ Qualitative • Primary data:Location and food innovation, Service, Marketing • Secondary data:Registration, Legalization, Competition and Finance &Investment.3.2. Research MethodThe main purpose of this research is to know about the feasibility to starting a fast-foodRestaurant in Peshawar with the consideration of Restaurant marketing, Service quality, Foodinnovation, and Human capital system.The research will get the sub objectives by the various research plans; • To recognized and evaluate the current for 4 P, s of fast-food businessmarket.• To know about the customers profile, existing market demand andeconomic environment of the fast-food restaurants in Pakistan.• To identify about the varieties of the fast-food and brings innovation inthe fast-food.• To prescribe a long haul HR and supply chain system and to distinguishabout the effective suppliers and suggest to motivate the employees by theup and middle management by different ways for good progress.Nowadays have many types of research methods used for research study. But mainly two waysare used for every research.1. Secondary Research2. Primary Research3.2.1 Primary Research For primary research used different tools of research like Interview, web survey,Telephonic interviews and face to face survey. But in this research will use the web surveybecause it is effective in time and cost saving.3.2.2 Secondary ResearchFor the secondary research the data will search and collect from the newspapers, Articles,books, and journals. And it will be relevant to the fast-food industry in Pakistan.3.3 Sampling UnitCurrently when everyone go to market or in big malls they must go to the restaurants and theywill be effective for sampling and analysis in Peshawar. For this research study will choose the80 to 100 respondents from the Peshawar. Whose go to the fast-food Restaurant?3.4 Sampling MethodA lot of sampling methods are used for the research purpose like cluster sampling, Snowballsampling, Systematic sampling, Random sampling etc. but at here will used the conveniencesampling according to the nature of this research.3.5 Sampling LocationThe location for the sampling will target the Peshawar city because this fast-food chain will startat there. And the sampling location is also play an important role in the research. Becauserespondents from certain location can help more in research. And survey form will send to theresident of Peshawar through online web survey.3.6 Sampling Collection MethodSampling collection method is used for data collection from target location through onlinesurvey like Google survey forms, Monkey survey etc. After data collection can analysis aboutthe research.3.7 Ethical ConsiderationsEthical considerations are one of the vital variables to be considered in an exploration. Theanalyst ought to have great morals to seek after an examination. It includes the utilization of keymoral standards to various types of themes including research study.• Informed consent: The information and data of this thesis must be accurate andclear for the respondents of this survey. They should also have knowledge aboutthe result of research. • Honesty: The research report will be cleared from misinterpretation, fabricating,and falsifying. All the particular tools for the honesty will use in the research ofthesis. And report data and information will be true and honest.• Objectivity: Research should maintain a strategic distance from inclination intesting the configuration and information examination. Minimization of self- double dealing and minimization of inclination is required.• Integrity: The trust, guarantees and assention must be kept with discipline. Steadyact and conduct is important for research.• Carefulness: Draw a strategic distance from irrelevant data oversights, blundersand carelessness. Look at the work precisely and basically and the work of thepeers.• Respect for intellectual property: The licenses, copyrights and different types oflegal properties ought to be regarded legitimately. Use of unpublished informationand strategies are to be stayed away from.• Confidentiality: The private correspondences should be secured. For example,allows or papers submitted for production, prized formulas, military informationor secrets facts, tolerant records and personal data.• Openness: The researcher should be interested in offer the information, results,thought, instruments and assets for open reactions and new thoughts.• Responsible Publication: The researcher will be provide the research data topropel the exploration and not for the reason of propelling his career or future.Duplicative and inefficient data publication are to keep away for this thesis "