"BUSN20016 RESEARCH PROPOSAL of economic conditions in the U.S.A. They have defined certain key indicators that helpmeasure recession well in advance so that businesses can develop defensive strategiesto counter the effects of recession before it finally hits. (Research, 2015)? Data Analysis Methods: There will be two methods used for data analysis i.e.Qualitative and Quantitative. Qualitative analysis will make use of online forums andsurveys with financial advisors whereas Quantitative analysis will make use of figures,pie charts, excel sheets, mathematical and statistical modelling available online and viascholarly articles. ? The techniques used for analysing quantitative data will be descriptivestatistics (obtaining the descriptive statistics for the mean, median, standarddeviation and distribution of the key variables to see how individual valuescluster around the mean) and hypothesis testing which will consider thelikelihood of Type I and Type II errors (which relate to whether the datasupports accepting or rejecting the hypothesis). Also, regression analysis willbe used to check, say for e.g., “To what extent does recession affect theunemployment rate?” ? For analysing qualitative data, concepts from literature will be used as asource of help to establish the findings and relationships will be examinedbased on the answers from online forums and surveys.This research will consider a mixture of all the above methodologies in order to arrive at anaccurate solution for the problem as identified in the problem statement. From the in-depthunderstanding of the literature review and the responses obtained through surveys andquestionnaires, in order to arrive at the relevant findings, the data will be arranged first, groupedtogether based on various factors and categories (like recession-related effects, strategiesadopted, sample characteristics, profile data and multivariate analysis of factors influencingbusiness performance) which will then be analysed and presented. 12 | P a g e BUSN20016 RESEARCH PROPOSAL SECTION IIIORGANISATION OF THE STUDYThe organisation of the study is as follows:? Chapter One will be the Research Proposal as outlined in this assignment.? Chapter Two will describe the case study of Recession in-depth.? Chapter Three will include the details of methodology – literature review, data seriesand surveys (data collection methods), observing key indicators of recession and dataanalysis methods.? Chapter Four will report the Findings and Analysis of the proposed research.? Chapter Five will summarize the important findings and discuss their implications inmaking SME’s better prepared to survive Recession (mainly focussing on key strategicadoptions by SMEs for survival).13 | P a g e BUSN20016 RESEARCH PROPOSAL GANTT CHART? The following table shows the timeline for the whole Project to be completed. Task Name Start Day End Day Duration(Days)Project Proposal 17/03/2015 31/03/2015 14Literature Review 01/04/2015 15/06/2015 7616/06/2015 16/08/2015 60Data CollectionData Analysis 17/08/2015 17/09/2015 30Final Report Submission 18/09/2015 18/10/2015 31MILESTONES AND DELIVERABLES7/11/201427/12/2014 15/02/20156/04/201526/05/2015 15/07/20153/09/201523/10/2015 12/12/2015 Project Proposal 3/17 14 Literature Review 4/1 76 Data Collection 6/16 60 Data Analysis 8/17 30 Final Report Submission 9/18 3114 | P a g e "