"Business Development Proposal (BDP)risks. Thus, Cloud UK team can work on innovative risk management process andensure secured data and network- Client’s data are to be secured at a high level. Frequent monitoring and assessmentwill help Cloud UK to secure crucial data of their clients. Critical factors for success? Cloud UK company has taken keen and utmost interest in quantifying the amount offinances and work involved. This is one of the most important and key factors in thesuccess of any company.? Cloud UK company has been founded by people who have relevant business andtechnical skills in Cloud computing services. The field work and experience plays anextremely vital role in success of a company. It gives an extra edge as topmanagement is in a position to tackle complex business and technical situations.? Cloud UK company is committed towards providing high quality. The mainadvantage of high quality services is that the customers will prefer to give preferenceto Cloud UK company for repeated orders. As a result of reference to made byexisting customers to new customers Cloud UK will be in a position to expandservices while not compromising on the quality.? Cloud UK company believes in hiring the right talent. The company aims to recruitfew number of people with good skills in the beginning rather than recruiting a hugeworkforce for low professional salaries.? Cloud UK company plan to have a constant rapport with the Cloud computingcommunity by writing blogs, white papers, by writing articles for technicalpublicationsand actively participating in speaking engagements and internationalconference panels. This is not only making the company an expert in the industry butalso helps in building professional contacts.? Could UK company is fully aware of the importance of communication within theteams and the customers. Effective communication and coordination directly effectsthe success of a company.50 Business Development Proposal (BDP)Viability of the PlanFunding: Knowing and arranging the initial funding is a decisive factor in determiningviability of business plan. We, cloud UK are certain on the amount of initial funding requiredand have availed bank loan. Customer: Knowing who the target customers are before starting business is very important.We, at Cloud UK have analysed and categorised the kind of customers in Cloud Computing.Also, we also have decided our target customer base. Competitors: Cloud UK Company plans to stay a step ahead by studying about the futurepotential competitors, their offerings, marketing strategies and thus making ourselves distinctby designing cloud services that are unique in the market. Current Economy: By closely monitoring the current economic situation, there is no threatand the future cloud computing market seems to be bright. Hence, Cloud UK wants to takesthis opportunity to explore the highly growing domain called Cloud Computing. Marketing: Marketing is a unit in every new company that drives business. Cloud UK plansto create an effective marketing team to ensure viability of our business plan. We thrive toinnovate low – cost and highly effective marketing strategies such as creating online couponsand mailing lists. Continuing cash flow: One of the biggest reason for failure of a company is failure tomaintain accurate and precise cash flow statement. We, at Cloud UK are committed tomaintain timely cash flow statements so that we are in a situation to invest the positive cashflow in high yielding markets and also be prepared to allocate funds if any crisis occur.(Bradley, 2010)Budgets and InvestmentsBudget or Initial Project Funding for Cloud UK Company is estimated as £ 80, 000 and thisamount will be taken as a loan from bank. Cloud UK will also be investing to acquire cloudcomputing services that are IaaS and SaaS from Amazon Web Services (AWS) andSalesforce Company. Also, to acquire infrastructure for company, Cloud UK will beinvesting in desktops, network connections, audio and video conferencing rooms, anauditorium etc. Cloud UK believes that their employees are main factors for Company’s51 Business Development Proposal (BDP)success. Thus, huge investment will be done to get best skilled and knowledgeableemployees. All these employees will be provided with quality training on Cloud Computingtechnology, strategies, designing and developing cloud network for various clients. In orderto provide best customer services, Cloud UK will also be investing to train customer careexecutives so that they can handle client queries easily and provide best support services 24 /7. 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