"Business Development Proposal (BDP)Proposal Title: Business Development Proposal (BDP) for Cloud UKIndustry Targeted: IT IndustryStudent Name:Student Number:University: University of Wales UKDate:1 Business Development Proposal (BDP)Table of ContentsExecutive Summary ................................................................................................................................. 3Chapter – 1 .............................................................................................................................................. 5Abstract ................................................................................................................................................... 5Introduction ............................................................................................................................................ 5Purpose of Cloud UK Company ............................................................................................................... 6Timescale for setup of Cloud UK Company ............................................................................................. 7Chapter – 2 ............................................................................................................................................ 10The Business Opportunity ..................................................................................................................... 10Business Concept Description ........................................................................................................... 10Target Demographic ......................................................................................................................... 12Value added features in Cloud UK .................................................................................................... 12Specific Features ............................................................................................................................... 12Who is Involved ................................................................................................................................. 13The Window of Opportunity ............................................................................................................. 13Chapter – 3 ............................................................................................................................................ 15The Feasibility Study ............................................................................................................................. 15Feasibility Research Plan ................................................................................................................... 15Primary and Secondary Data Needs ................................................................................................. 15Research Methodologies Adopted ................................................................................................... 16Key aspects of Feasibility Research ................................................................................................... 16Results of Research in terms of Ambition versus Ability .................................................................. 32Emergent Resource Needs ................................................................................................................ 33Chapter – 4 ............................................................................................................................................ 34the Business Model ............................................................................................................................... 34Description of each element ............................................................................................................. 35Core Strategy .................................................................................................................................... 372 Business Development Proposal (BDP)Competitive Advantage and Sustainability ....................................................................................... 37Resource Needs ................................................................................................................................ 38Essential Networks and Partnerships ............................................................................................... 39Summary Business Model Canvas..................................................................................................... 40Chapter – 5 ............................................................................................................................................ 41Evaluation of business development plan ............................................................................................ 41Step by step Approach to Deliver Business Model ........................................................................... 43Where are we now and where have we come from? ...................................................................... 47Where we would like to be and by when? ....................................................................................... 47How we propose to get there? ......................................................................................................... 47What will be the Expected Outcomes? ............................................................................................. 47Risk Evaluation and Management .................................................................................................... 48Critical factors for success................................................................................................................. 50Viability of the Plan ........................................................................................................................... 51Budgets and Investments ................................................................................................................. 51References ............................................................................................................................................ 523 Business Development Proposal (BDP)Executive SummaryThis report covers in depth research done on developing a business proposal to set up a smallscale IT Industry. The Company is named as Cloud UK and service that Cloud UK will beproviding is Cloud Computing services. Cloud UK partners are three in number. One is CEOand other two are his partners. In depth study of Cloud computing market was carried out bythe team and they came up with the decision of providing Cloud computing services namelyIaaS and SaaS. Purchases of these services will be done with AWS and SalesforceCompanies. Report covers all aspects related to a BDP such as feasibility studies, businessmodel, business plan etc. 4 Business Development Proposal (BDP)Chapter – 1 AbstractReport covers in depth Business Development Proposal (BDP) for setup of a small scale ITIndustry named Cloud UK. Cloud UK is proposed to provide services related to CloudComputing such as IaaS and SaaS to various clients from small and medium industries andMNC companies. Cloud computing as a service was chosen based on various benefits tobusiness owners such as reduced implementation costs, high demand for cloud relatedservices in market, high productivity etc. Business plan is to purchase Cloud computingservice products from Amazon and Salesforce and then serve potential clients. Initially IaaSand SaaS services will be targeted. After completion of two years of service, looking atCompany’s profit structure, PaaS (Platform as a Service) can be acquired. In future, CloudUK can expand its business by exploring new market opportunities such as Big Data services. Introduction Business Development Proposal for a small - scale IT Industry is based on Cloud Computingservices. The Company is named as Cloud UK. It is difficult to setup a small – scale businesswith all necessary infrastructure, softwares, tools, hardware etc. Also, cost investment is moreand is more complex and time consuming. Benefits acquired by setting up Cloud basedindustry are endless as business owners can easily save lot of time, cost and reducedinconvenience. Thus, there is increased productivity, innovation and enhanced collaborationby implementing Cloud computing for a start – up industry. Various features provided inCloud Computing include: hosting various applications, services based on emails, storage ofdata, information sharing etc. (Angeles, 2013) Below are benefits to business owners bychoosing cloud computing services for small scale IT business setup:1. Reduced cost investment: Cloud-facilitated servers empower mass-scale processingpower and minimize IT prerequisites and physical storage, giving a noteworthysavings.5 Business Development Proposal (BDP)2. Ease of Access: Cloud-facilitated desktops permit clients to get to their documentswhenever, anyplace, utilizing any gadget. Documents are no more stuck on one singlePC.3. Risk Reduction: The cloud includes security for its clients by backing - up informationoff-site, diminishing the potential for hackers, virus attacks, and other issues related tocyber security.4. Collaboration made easy: Saving and getting to records through the cloud permitseverybody to work from the same master document record. Admins can even executeaccess and permission access controls.5. Enhanced Efficiency: After relocating to the cloud, organizations no more stress overpower prerequisites, space contemplations or software updates. (Ali L., 2013)Potential Clients for Cloud Computing Services offered by Cloud UK: - Personal usage- Private educational systems- UK Government- MNC Companies such as IBM, Microsoft, Nokia Limited etc and other small – scaleindustries (Angeles, 2013)Purpose of Cloud UK Company:Description of Business Proposal: Proposal made for small - scale business setup in UKintended to provide cloud computing services to small scale, medium scale industries andMNC companies. Project Goal: To provide services related to Cloud computing such as hosting variousapplications, services based on emails, storage of data, information sharing etc. (SampleTerms of Reference Contract, n.d.)Main Objectives of Cloud UK Project: - To provide quick Time – to - Market services6 Business Development Proposal (BDP)- Shield data assets from supply network threats. - Forestall unapproved access to cloud computing framework assets- Increase business deftness (About.usps.com, 2015)- lower development and operational costs- Providing great employment opportunities The flow of business proposal report is as follows: Chapter 2 explains the BusinessOpportunity available; Chapter 3 focuses on The Feasibility Study where in depth investmentcosts are shown, Chapter 4 explains about the Business Model and lastly Chapter 5 detailsabout Evaluation of Business development plan. To decide on the type of services to provide,current market trends were researched on and Android services, Big Data services and CloudComputing services were short listed. Finally, Cloud Computing services were finalised.Below are the Actionable assumptions made for Cloud UK business proposal:1. The entire project implementation is scheduled for a duration of 18 monthsth 2. Project Start date: 20 Feb 20153. Initial Cloud Computing services to be provided are: IaaS (Infrastructure as a Service)and SaaS (Software as a Service) 4. Purchase of IaaS from Amazon Web Services (Amazon Web Services, Inc., 2015)and SaaS from Salesforce Company 5. 2 months is considered as a backup time in timescale, if in case any legal orregulatory issues ariseTimescale for setup of Cloud UK Company:Figure 1.1 shows the Timescale designed for setup of small scale industry named Cloud UK. 7 "