"Business Development Proposal (BDP)Figure 1.1 Timescale designed for Cloud UK CompanyFrom Figure 1 it is clear that entire Project schedule is designed for 18 months starting frommarket research to find latest technologies to Consultation and real – time business operation.th Project is assumed to begin from date 20 Feb 2015 and project end date is considered to beth on 20 June 2016. First five months will concentrate on market research to find the type ofproduct or service of the Cloud UK Company. Market research is divided into two separatecategories. They are: (1) Preliminary market research: To identify latest technologies andservices in markets and (2) Secondary market research: To identify the risks related toproduct or services offered and keep track on latest market trends. For first type of research,that is Preliminary market research, major sources of market research used are Secondaryresearch, community organisations and online resources. Few products / services wereshortlisted which were: Android application development, cloud computing and big dataservices. Online sources were used to find current market trend, benefits of each product /service etc. After deciding on Cloud computing services, data collected include statistics,market collection reports, details about companies offering same services etc. Communityorganisation assistance would be taken to identify site selection and to obtain concerneddemographic reports. (Entrepreneur, 2010) Company logo is shown in Figure 1.2.Figure 1.2 Cloud UK – Company logo8 Business Development Proposal (BDP)Upcoming stages will concentrate on acquiring finances, and that is followed by legal /regulatory tasks, registering website, recruitment of technical employees, Human Resourcesand Marketing manager etc. Next process is to carry out marketing followed by Consultation. 9 Business Development Proposal (BDP)Chapter – 2The Business OpportunityBusiness Concept Description: The type of business suggested for business development proposal is providing cloudcomputing services to organisations world - wide. Cloud computing is the most recentadvancement in computing. It is an ideal model where computing assets are accessible whenand where required. (Opengroup.org, 2013) Business concept is designed in such a way thatinitial investment is not too high and thus, business risks are reduced to a greater extent.Under Cloud Computing, there are totally three different services or models. They are: 1. SaaS (Software as a Service): In this model, a complete application is offered to theclient, as an administration on demand. A solitary example of the administration runson the cloud & numerous end clients are serviced. On the customers' side, there is norequirement for upfront investment in servers or programming licenses, while for thesupplier, the expenses are brought down, since just solitary application necessities tobe facilitated & maintained2. IaaS (Infrastructure as a Service): IaaS gives essential storage and processing abilitiesas institutionalized administrations over the system. Servers, storage frameworks, datacentre space, networking equipment space and so forth are pooled and madeaccessible to handle workloads. The client would ordinarily deploy his own particularsoftware on the infrastructure.3. PaaS (Platform as a Service).Figure 2.1 shows the Cloud Computing models on which Cloud UK will provide services. 10 Business Development Proposal (BDP)Figure 2.1 Cloud UK ServicesCloud UK initially will focus on providing services of IaaS and SaaS. After conductingsurvey on Cloud services best sellers, it was found that Amazon Web Services provide bestservices on IaaS and for SaaS it was found that Salesforce is best company. Thus, purchasesfrom these particular companies were finalised. Business plan is designed in such a way thatCloud UK can acquire another Cloud computing service that is PaaS after two years ofservices. Figure 2.2 shows the initial setup of Cloud UK Company in providing services to differenttypes of users. Figure 2.2 Cloud UK’s Cloud Computing Services model A common network is made available where in access to storage, different applications,servers, and various services are provided. These features are shared between companies andare accessed by applications and users whenever necessary. (Opengroup.org, 2013)11 Business Development Proposal (BDP)Target Demographic: Cloud UK’s potential clients are: personal – remote workers, MNC company employeesworking on - premises, Government etcValue added features in Cloud UK:As Cloud UK is a start up company, it is important to highlight unique features of company’sservices so that customers or clients get convinced. Few value added features which CloudUK will possess are:- High – quality services at lower costs- Free 30 days trial kit for personal / individual users’- Highly secure, reliable and flexible services- Availability of Integrated Power Management so that one can monitor and managepower usage from servers- Free 24 / 7 Support or Customer care and free load balancing (New.itstrategists.com,2011)Specific Features:Specific features of Cloud UK services are described below:1. Elasticity and resource pooling: In cloud computing, assets are pooled to serve asubstantial number of clients. Cloud computing uses multi-tenure where distinctiveassets are dynamically designated and de-allotted based on demand. From the client'send, it is impractical to know where the asset really resides. The resource allotmentneed to be flexible, which means it has tochange suitably and rapidly with thedemand. In the event that on a specific day the interest expands a few times, then theframework have to be sufficiently versatile to meet that extra need, and should comeback to the ordinary level when the demand decreases.2. On – demand and Self services: Distributed computing is in view of self - service andon - demand administration models. It ought to permit the client to communicate with12 Business Development Proposal (BDP)the cloud to perform undertakings like building, sending, overseeing, and scheduling.The client ought to have the capacity to get to registering abilities as and when theyare required and with no communication from the cloud-administration provider. Thiswould help clients to be in control, acquiring readiness in their work, and to settle onbetter decisions on the present and future needs.3. Pricing: Cloud computing does not have any forthright cost. It is totally in view ofusage. The client is charged in view of the measure of assets they utilize. This helpsthe client to track their utilization and eventually help to diminish cost. Distributedcomputing must provide intend to capture, screen, and control use data for exactbilling. The data accumulated ought to be straightforward and promptly accessible tothe client. This is important to make the client understand the expense advantages thatcloud computing brings.4. Quality of Service: Cloud computing must guarantee the best administration level forclients. Administrations delineated in the administration level agreements mustincorporate guarantee on round-the-clock accessibility, sufficient assets, execution,and data transfer capacity. Any compromise on these insurances could demonstratefatal for clients. (Rosenblum, 2012)Who is Involved:- Founder or CEO (Chief Executive Officer) and two Partners- Market Analyst- Start – up Business ConsultantThe Window of Opportunity: Cloud computing is the latest technology on which everyone are dependant from individualusers’ to big MNC’s. Huge number of benefits has attracted many companies to providecloud related services to other companies and gain profit. Thus, there are number ofcompetitors. Window of Opportunity for Cloud UK company is to provide low – cost andhigh quality Cloud computing services to personal users and company and commercialisewidely about company offerings and unique services provided by company to gain more13 Business Development Proposal (BDP)clients and thus, acquire more number of clients in a short period of time. Also, Cloud UKhas to keep a track of latest cloud computing features which get released in markets andacquire those features and serve their client needs. To keep a track of market trends, aseparate Engineer can be hired. 14 "