"A Business Development Proposal to setup a Fast-foodRestaurant in Peshawar, PakistanBusiness Proposal Prepared ByMUSHAHID ABBAS0089KKNKKN1114Master of Business AdministrationCardiff Metropolitan UniversityExecutive SummeryThe fast-food chain in Pakistan is a best place to invest. In fast-food chain we focused onmarketing, quality service, food innovation and human capital. In the fast-food menu will thevarieties of food with different soft drinks. Behind this will focus and improve the service andquality of food with the innovations. In MFC all the staff will professional according to their jobpositions. Fast-food restaurant is also known as QSR (Quick Service Restaurant). Because in QSR is easy to prepared the food quickly. For our fast-food restaurant has choose the centrallocation of Peshawar city in Pakistan. Because at there have schools, colleges, university andpublic place.All ages group have the craze of fast food especially students and employees. Because their lifeand time schedules is a bit tough. In MFC will bring innovations in food along with servicequality. Good & hygienic food and quick service is most important success key of our business.MFC will promote their business with different marketing channels. MFC will offer promotionsfor business growth. Fast food is famous among the world with its delicious taste. In Pakistan itsgreat opportunity to introduced fast food with innovations especially in Peshawar city. For MFCwill hire the professional and skilled staff for great service. These factors will create thecompetitive advantage against competitors. MFC management also has the experienced in F&Bindustry.Fast food industry is growing sharply in Pakistan. This industry is contributing 4% GDP innd Pakistan economy. Fast food is 2 largest industry of Pakistan.In Peshawar city has a greatcompetition of fast food business. MFC will control the market through marketing mix plan andwith competitive hr strategy.MFC will start up their business with aim to generate a great profit for shareholders. MFC newbranch will open in next two years.\t CHAPTER ONE1.1. INTRODUCTION…………………………………………………………………51.2. COMPANY BACKGROUND……………………………………………………..51.3. INDUSTRY BACKGROUND……………………………………………………..61.4. BUSINESS CONCEPT/OPPORTUNITY………………………………………..81.5. OBJECTIVE OF BUSINESS REVIEW………………………………………….91.6. RESEARCH FRAMEWORK……………………………………………………..9 CHAPTER TWO2.0 BUSINESS REVIEW………………………………………………………………………92.1 MARKETING……………………………………………………………………..9ü PRODUCT……………………………………………………………………10ü PRICE………………………………………………………………………..11ü PROMOTION…………………………………………………………………11ü PLACEMENT…………………………………………………………………122.2 SERVICE QUALITY…………………………………………………………….122.3 FOOD INNOVATION……………………………………………………………162.4 HUMAN CAPITAL………………………………………………………………19CHAPTER THREE3.0 RESEARCH DESIGN……………………………………………………………………22 3.1 DATA MATRIX…………………………………………………………………22 3.2 RESEARCH METHOD………………………………………………………….223.2.1 PRIMARY RESEARCH………………………………………………233.2.2 SECONDARY RESEARCH………………………………………….23 3.3 SAMPLING UNIT……………………………………………………………….24 3.4 SAMPLING METHOD…………………………………………………………..24 3.5 SAMPLING LOCATION…………………………………………………………24 3.6 SAMPLING COLLECTION METHOD………………………………………….24 3.7 ETHICAL CONSIDERATION…………………………………………………..24 3.8 QUESTIONNAIRES……………………………………………………………..26CHAPTER FOUR 4.1 DATA ANALYSIS………………………………………………………………………..274.2 BUSINESS IMPLICATIONS…………………………………………………………….47 4.2.1 LOCATION……………………………………………………………………47 4.2.2 GOOD MANAGERIAL TEAM………………………………………………..47 4.2.3 STAFF INCENTIVES…………………………………………………………47 4.2.4 EXTERNAL THREATS/COMPETITION……………………………………47 4.2.5 UNKNOWN CHALLENGES…………………………………………………..47 CHAPTER FIVE5.0 BUSINESS PLAN……………………………………………………………………….48 5.1 BUSINESS CANVAS MODEL & IMPLICATIONS…………………………….485.1.1 PRIORITY CUSTOMERS……………………………………………505.1.2 SUPERIOR VALUE PROPORTION…………………………………505.1.3 COMPETITIVE STRATEGY…………………………………………505.1.4 CHANNEL……………………………………………………………505.1.5 RELATIONSHIPS……………………………………………………515.1.6 KEY ACTIVITIES…………………………………………………..515.1.7 VALUE CHAIN RESOURCES………………………………………525.1.8 IDENTITY……………………………………………………………525.1.9 COST BUDGET……………………………………………………..525.1.10 STREAM REVENUE……………………………………………….52CHAPTER SIX6.0 BUSINESS PLAN………………………………………………………………………..53 6.1 VISION STATEMENT…………………………………………………………..53 6.2 MISSION STATEMENT………………………………………………………..53 6.3 OBJECTIVES……………………………………………………………………53 6.4 MARKETING PLAN………………………………………………………….…546.4.1 SEGMENTATION, TARGETING AND POSITIONING……………..546.4.2 MARKETING MIX…………………………………………………..556.4.2 STRATEGIC DEVELOPMENT/GROWTH………………………….55 6.5 OPERATIONAL PLAN………………………………………………………….566.5.1 ORGANIZATIONAL DESIGN………………………………………..566.5.2 CO-OPERATIVE ENVIRONMENT……………………………….…566.5.3 HUMAN CAPITAL…………………………………………….…….576.5.4 CHAIN VALUE………………………………………………….…..57 6.6 FINANCIAL PLAN………………………………………………………….…..586.6.1 FORECASTED INCOME STATEMENT FOR THREE YEARS….….586.6.2 FORECASTED BALANCE SHEET FOR THREE YEARS………….596.6.3 ASSUMPTIONS, EXPLANATION AND JUSTIFICATION………….596.7 IMPLICATIONS PLAN-GANTT CHART………………………………………60 6.8 CRITICAL SUCCESS FACTORS………………………………………………61 6.9 RISK MITIGATIONS……………………………………………………………616.9.1 INTERNAL RISK…………………………………………………….616.9.2 EXTERNAL RISK……………………………………………………61REFERENCES…………………………………………………………………………………….62APPENDIX…………………………………………………………………………………………65\t Introduction\t 1.1 \tBackground\t Nowadays everything is changing in this world. And people trending to follow themoderation. Means the pattern life of the people is changing like their living styles, Taste,Different choices, and especially their schedules. Now in this modern world the life ofeveryone is going too much busy. And with their busy stuff of life they got tiredness and thenthey try to eat at outside food places. Now people have started to think the fast-food istimeless and essential part of their culture.Every industry is trying to bring innovation in their products according to the demand ofconsumers.Fast food is one of the world's quickest developing sustenance sorts. It now representsgenerally 50% of all restaurant incomes in the developed countries, where it keeps onextending. And between in them some are growing very sharply in the under developedcountries; where it is basically changing the way everyone eat. People purchase fast foodbecause it very easy to cook or prepare and most important it is cheaper, and intenselyadvanced. (Kavitha.V., July,2009)1.2Industry Background "