"6.4.3 Strategic Development/GrowthFor MFC strategic growth will utilize different strategies which are given below;Product DevelopmentFor development of product MFC will offer the discounts, bundle offers, free home delivery etc just forretentions in market shares. Price PenetrationFor sounded entry in the market for new business has needed the price penetration strategy. Because forMFC is choose the location of Al Hazer Chock. At Al Hazer Chock already have a big competition of fastfood.So for MFC success and good sale will follow the price penetration strategy.Market DevelopmentAs MFC is a fast food business. And the market of fast food business is already developed. So now hasno need to focus on the development of market, Because people are aware about fast food. Alternative ChannelsFor the MFC success in the market will focus on other alternative channels such as; the free homedelivery or take-away etc.New product for new potential consumersMFC will serve the innovated fast food to their valued consumers. Nowadays it is a trend people quicklyattract toward new product.6.5 Operational PlanAll organizations start their business according to the operational plan. Because the operational plan iscomplete chart which means that how and when to do. Operation plan is design for different time periodlike 5 months to 2 year operational plan. In the operational plan formulate the complete organizationalstructure. In mostly operational plan include the organizational structure, business process, HC and chainvalue of business.6.5.1 Organizational DesignIn organizational structure explain about the basic aim of industry, mission of company and theiroperating cycle. In this also care about the staff and the customers. MFC is a fast food business,So for it has need to provide a nice and clean environment to customers of the Peshawar area.And bring the innovation in food and business according to demand of consumers.6.5.2 Co-operative environment/Culture In MFC business everyone have freedom to share their ideas. The team members of MFC canhelp to seniors for the improvement and development of business with their ideas. But for thatMFC will create a family environment for their employees and workers. Shared ObjectivesIn fast food business will openly share the objectives of business among the staff and team. Butwith different aim and position, Because everyone will expert in his own position. The mainpurpose of sharing the objective is to bring up the performance and progress of business. Rewards SystemReward system brings motivation in the staff and team members. To everyone will give theincentives on the base of their performance and participations. Reward system also motivate toother employees for good progress. On this base when our team will work nicely and with highattention than MFC business will grow up sharply. MotivationMotivation keeps up the working mind of employees. And motivation is important for everyindustry employees after a gap period for high performance and progress. For more successcompany provide training to their staff according to the nature of business.Continuously ImprovementDifferent aspects are affecting the improvement in the business and employees performance. Forcontinuously improvement has need to pay incentives, bonuses and leave for short time etc.These things change the mind and working style of employees. And bring the continuousimprovement in business. 6.5.3 Human Capital Human capital is important pillar of every organization. Every industry has separate departmentof Human capital. Mostly this department of organizations is design the strategies. And ifcompany wants to bring changing in their organization, first the Human capital department willdiscuss and then start the plan for innovations etc. Human capital has different role in different organizations. At here the MFC is a fast food business so, for that has needed the chef, kitchenhelpers, bartenders, waiters and waitress. On the top of them has need the manager, marketer andsuppliers etc. These all the staff and management is hire and trained by Human capital managers.All polices and plans are designed and implement from Human capital manager. Ideas for thebusiness improvement also bring from the top management of human capital.6.5.4 Value Chain MFC value chain has different stakeholders such as; Supplier, Manufacturer/Cooking Staff,Distributer which supply the raw material, and serve to the customers through waiters. It is acomplete chain from up to down level. And MFC depends and relay on these all value chainmembers.6.6 Financial Plan6.6.1 Forecasted Income statement for three years.Minas Fast Food Chain ActualINCOME STATEMENTFOR THREE YEARSYear2017 Year2018 Year2019Pak Rs. Pak Rs. Pak Rs.Sales\t \t\t 1,028,420\t 1,161,440\t 1,235,835\t Cost\tof\tGoods\tSold\t -402,110\t -414,170\t -426,600\t Gross\tProfit\t 626,310\t 747,270\t 809,235\t Accounting/Legal\t 12,000\t 12,360\t 12,371\t Bad\tDebts\t 25,711\t 26,482\t 27,276\t Shrinkage\t 90,000\t 92,700\t 95,481\t Credit\tcard\tfee\t 20,345\t 21,453\t 21,753\t Insurance\t 77,000\t 79,500\t 80,600\t Misclencious\t\t 45,100\t 46,300\t 47,800\t Permit\t&\tLicense\t\t 7,000\t 7,500\t 8,100\t Rent\t \t\t 50,000\t 60,000\t 70,000\t Salaries\t \t\t 12,000\t 12,500\t 13,100\t Wages\t \t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2,70,000\t \t\t\t\t\t\t\t\t\t\t\t3,20,000\t \t\t\t\t\t\t\t\t\t\t\t3,40,000\t Net\tProfit\t 17,154\t 63,921\t 92,754\t6.6.2 Forecasted Balance Sheet for three yearsMinas Fast Food Chain ActualBalance Sheet 2017 2018 2019for three years 2013-2015 Rs. Rs. Rs.Assets\t \t\t \t\t \t\t \t\t \t\t Current\tAssets\t \t\t \t\t \t\t \t\t Cash\t \t\t \t\t 64,000\t 66,200\t 71,000\t Account\tReceivable\t \t\t 24,000\t 26,200\t 28,330\t Banks\tA/C\t \t\t 1,30,000\t 1,36,675\t 1,46,176\t Inventory\t \t\t 13,500\t 14,000\t 15,800\t Total\tcurrent\tAssets\t \t\t 2,31,500\t 2,43,075\t 2,61,306\t Fixed\tAssets\t \t\t \t\t \t\t \t\t Kitchen\tEquipments\t 3,06,000\t 3,35,996\t 3,08,930\t Furniture\t \t\t \t\t 2,68,500\t 2,81,925\t 3,03,069\t \t\t \t\t \t\t \t\t \t\t \t\t Total\tAssets\t \t\t 8,06,000\t 8,60,996\t 8,73,305\t \t\t \t\t \t\t \t\t \t\t \t\t Equity+\tCapital\t \t\t \t\t \t\t \t\t Current\tLiabilities\t \t\t \t\t \t\t \t\t Account\tPayable\t \t\t 28,500\t 39,950\t 32,234\t Short\tterm\tLoan\t \t\t 28,500\t 29,925\t 32,169\t Borrowing\t \t\t 1,500\t 1,575\t 1,693\t Subtotal\tliabilities\t \t\t 59,000\t 66,596\t 0\t Long\tterm\tLiabilities\t \t\t \t\t \t\t Bank\tLoan\t \t\t 1,89,000\t 1,98,450\t 2,13,334\t Long\tterm\tloan\t \t\t 2,76,500\t 2,90,350\t 3,12,164\t \t\t \t\t \t\t \t\t \t\t \t\t Capital\t\t \t\t \t\t \t\t \t\t \t\t Shares\t \t\t \t\t 2,23,000\t 2,34,150\t 2,81,711\t Total\tEquity\t \t\t 8,06,000\t 8,60,996\t 8,73,305\t 6.6.3 Assumptions, Explanation and Justificationv Above all the statements are in Pakistan Rupees.v Fast food price Rs 35 to Rs.50v The MFC has covered the space around 3,500 square feet at Al Hazer Chock.v Inside the MFC have the 25 tables and around 100 customers sitting capacity. Andoutside also have space for 50 people. v Total staff of MFC is 25 employeesv Rs7,00,000 to Rs10,00,000 is the revenue target of MFC.vInflation rate increase 2.5% per year while revenue rate increase 6% per year.nd v In 2 year assumes the catering for three student parties in colleges and for that has rateRs.35 while total person were 70. Thereafter have 10 parties of 80 persons in third monthand 16 parties for 130 people in 6 month. So for extra burden has needed to hire 6 morestaff as part time on Rs.25 per hour. 6.7 Implications Plan-Gantt Chart201720182019DescriptionsQ1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4Approval from CollegeFeasibility and AnalysisApplication for BankloanDeciding about locationDealing for theRestaurant RenovationHired a Head ChefSampling or tasting thefast foodLegalility & License SettingUp/ManufacturingRestaurant Opening "