"IS ANDROGYNY A SOCIETAL MACRO TREND1Is Androgyny a Societal Macro TrendNameInstitutionIS ANDROGYNY A SOCIETAL MACRO TREND2Is Androgyny a Societal Macro TrendAndrogyny refers to the combination of feminine and masculine traits. It brings genderambiguity and it is common in fashion, sexual and gender identity. Feminine and masculinecharacteristics are different from sex. (Sweeting, & West, 2003, 391). Feminine and masculinetraits refer to the roles of various people for self-protection that gives them gender identity.Androgyny is a macro trend. Various companies have seen it as an opportunity to attract newcustomer to increase their economies of scale (Polin, 2015, 18). Companies are conductingvarious researches through the social media including the internet, WSGN sites, you tube clips,and Instagram pictures to determine whether androgyny is still relevant to the firms. The majortopics investigated include the reasons why people blur sexuality, whether the issue is a globaltrend, and where it can be found in social media. What Motivates Individuals to Assume Different Gender RoleThe culture determines what is takes to be male or female in the society, and istransmitted through institutions such as education system and religion. An individual mayidentify herself as a female but does not see herself in a female stereotype manner such as beingsubmissive, warm, and expensive. Instead, she may view herself in stereotypically masculinemanner fashion and portray traits such as being dominant, instrumental, and rational. Therefore,people see themselves in a feminine-masculine way of meaning by either being more feminine,masculine or a mixture of the two. The dimension gives gender identity, which guides people’sbehavior.How Androgyny Changes People ’s Lifestyle IS ANDROGYNY A SOCIETAL MACRO TREND3Androgyny changes the way people behave. The process of social psychology changesindividuals gender identity. The process can be approved by conducting an experiment on thebehavior of married couples. The result shows that, the more a person takes the perspective ofthe other individual, the more they change their gender identity. The person’s lifestyle willchange as he or she adapts a new gender identity. Hence, androgyny changes an individual’slifestyle.Why People Blur their SexualityMost people do not like to be identified with cross-gender. Cross-gender lowers self- esteem, which makes them afraid to disclose the situation. Androgyny sometimes can result innames such as ‘’tomboy’’ and ‘’homo’’, which are used as insult such people, thereby, loweringtheir self-esteem (Buchanan, McFarlane, & Das, 2016, p196).How Androgyny Seen in Social MediaAndrogyny have gained popularity in the fashion industry, and it is trending on socialmedia, which helps in creating new markets (Bunker & Bryson, 2016, 356).People view it insocial media as fashion that is identified by the rich. The culture is rapidly spreading as it ispracticed by international celebrities, and their followers also adaptto their way of dressing(Ashforth, Schinoff,& Rogers, 2016, 30).Geographical Coverage of AndrogynySeveral people love androgyny as way of fashion, which have caused its spread globally.People tend to adaptnew fashion in the market, and androgyny has led to the emergence of newfashion, which has spread internationally (Holtbrügge,& Engelhard, 2016, p435). Global IS ANDROGYNY A SOCIETAL MACRO TREND4celebrities such as Michael Jackson, Angelina Jolie, and David Beckham are icons of androgynyin today’s culture, which have enabled it to find ways in modern mainstream. Androgyny and Fashion IndustriesAndrogyny has led to the emergence of new firms to utilize the market opportunity. Theculture has been spread globally, and new market gaps have emerged for various fashioncompanies. Different industries have begun designing various cloths that meets their demand.The industries are targeting their customers by posting various images, and their products insocial medias such as the internet, WGSN fashion websites, and histogram. The advertisementshelp in attracting new customers for their products by displaying them on the internet, and clientscan also order them online. Comparison of Mintel and WGSNMintel is a database of global market statistics and basic economic data. Mintel makesmarket study reports on a wide range of various areas of the economy. On the other hand,WGSN is an international market study service that provides reports and images for the retail,fashion, and design industries (Golderman, 2016, p141).It provides inspiration and informationfor individuals employed in fashion and design industries. The service has large collection ofimages of newly designed clothes and accessories from stores and designers globally. ConclusionAndrogyny is a social trend, which have gained global popularity, and has created newindustries that produce specific products to meet their demand. The industries have createdemployment opportunities to various people including those who work at the industries, and theproduct marketers. The firms are new sources of revenue to various governments, which they use "