Seo Skyscraper Technique: How Relevant is it Today?
An internationally recognized SEO expert, Brian Dean introduced a brand new link-building strategy in 2015, which took the marketing world by storm. This strategy was termed the Skyscraper Technique; owing to its significance, the technique was adopted by all SEO experts immediately. After all, through this technique, you can earn quality backlinks.
As of today, when we look at this tactic, it is not considered as effective as it was back then. However, arguments are that it can still help you outrank your competitors with the right approach.
Well, there are many viewpoints and arguments you may hear but what really matters is understanding how you can consider it as a part of your marketing strategy and how can you get results.
This article answers all your questions and outlines everything you need to know about this technique and its relevance in 2023 and moving forward.
What is the Sky Scrapper Technique?
If you have just started your marketing career, you might need to learn about this term, Sky Scrapper Technique. Before we do a detailed dissection of the workability of the tactic, we shall understand what it is and how it works.
The Skyscraper Technique refers to a link-building strategy where you challenge existing popular content and replicate the backlinks like Linkhouse. The logic behind its naming is that a skyscraper will stand out in the skyline no matter where you are.
In a like manner, you make your content to be the skyscraper that gathers the most attention. And if your competitor's content is a skyscraper, you want to ensure yours is an inch taller. According to Brian, humans have the nature to be attracted to the best, so brands need to build the tallest skyscrapers in their virtual space to get more attention.
How Does it Work?
When writing a new content piece, you research and assess how your competitors have already written about it. There, you try to capitalize on its weaknesses and develop a much longer and much better content piece. In essence, a longer post with a good structure will make your content look more authoritative. As a result, your content piece will get more attention than the existing one online.
Here are key steps to use this technique:
First of all, you will have to do your research and find the top-performing content in SERPs for keywords you want to write content for. Then, trace the publishers linked to those content pieces. Once you do that, you should develop a better content piece targeting the existing content's weaknesses. Then, reach out to each publisher linking to the existing content piece and recommend a better version you have developed.
That's it!
Pro tip: To do your research and keep tabs on your competitor's high-ranked content, you will need to maintain consistency. Touching hot topics can be more rewarding so make sure you keep yourself ready to develop better content every day. However, the internet plays a crucial role in staying updated about the latest trends and changing topics in real-time, and for this, a good quality internet is no less than a must.
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Why Does Skyscraper Technique Work?
We just discussed how the Skyscraper Technique works, but we also need to understand why(if) it works. Simply, this technique works because you are developing content pieces that are high in quality and reaching out to publishers who are interested in linking to good content. In essence, you are employing a targeted approach to reach out to people who are already linking to similar content. And you know what getting quality links means to your website.
Is the Seo Skyscraper Technique Good Enough in 2023?
Yes, the Skyscraper technique is effective if used appropriately. Many SEO experts use it as one of the top SEO techniques as it offers different valuable advantages. Some of the reasons why SEO experts instill their trust in this technique are as follows:
When you capitalize on the weaknesses of existing content, you tend to develop a better version by expanding the length, adding more depth, and adding an element of fresh ideas and information. As a result, you build high-quality content, which is beneficial for Search Engine Optimization and helps readers better understand things. So, by employing this tactic, you can gain prominence and create helpful content for readers.
High-quality content makes its way to higher ranks in SERPS; as a result, your blog will be noticed by the audience. Essentially, this technique not only optimizes your website but improves brand recognition. And if your content piece is about a trending topic, then it has a great chance of going viral. Icing on the cake, you will end up getting many backlinks.
The purpose of all the efforts you make on your website SEO is to get traffic on the website. Through this approach, when you get more backlinks, there is more customer influx toward your website.
Bottom Line
The idea of the Skyscraper technique is straightforward; you create content that is better than the existing online. Here, your goal is to make it longer and more comprehensive than the rest. So, for the content you wish to create to target specific keywords, you need to look for the best among the existing ones. Then, you will compose an article, which is even better.