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Size of an advertising agency
Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad range of facilities services and more experienced staff. However larger size agencies have certain limitations Viz. These are costly these can't give personal attention to all clients for the reason that of large number of clients these don't give much attention to small clients as these companies have big clients
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Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1. Helpful in produc
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What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
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